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November 13th, 2024

Episode 537 – The First Gatekeeper – The Reticular Activating System (RAS)

  1. Episode 537 - The First Gatekeeper - The Reticular Activating System (RAS) Kurt Mortensen 20:47

The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and Education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect’s attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information. 

Latent Learning – How We Subconsciously Pick Up Information

Join me for this week’s podcast on The First Gatekeeper – The Reticular Activating System (RAS).  I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence.  Learn how to use the RAS to keep their attention and get them to focus on you and your product/service.

 DEAL OF THE WEEK

 

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.

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