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May 13th, 2021

Episode #42: Extra, Extra: Read All About It- Newspaper Trends… and Opportunities

  1. Episode #42: Extra, Extra: Read All About It- Newspaper Trends... and Opportunities Looking Forward 50:59

What’s a former Dow Jones and Wall St. Journal pro have to say about the newspaper industry, how it’s evolved, where it is now, where it may be headed, and what opportunities that portends? To find out, listen to my guest expert, Ken Herts, Chief Operating Officer of the Lenfest Institute for Journalism. Ken has spent more than 30 years in the news business… so he should know about these things! Hear Ken speak about what organizations like the Lenfest Institute, Google, Newsday, the Arkansas Democrat Gazette, the Dallas Morning News, Pro Publica, the Salt Lake City Tribune, and Tiny News Collective are doing to maintain or grow newspaper readership. Learn what newspapers in other countries, such as London-based, The Financial Times and Norwegian-based, Schibsted, have done for that same purpose. Find out the keys to the U.S.-based national newspapers’ success in dealing with a rapidly changing newspaper industry. And, pay close attention to where Ken says there are OPPORTUNITIES to be found for those having the right set of skills in today’s marketplace. 

Looking Forward: THE podcast that focuses on major TRENDS, how they may affect YOU, and what OPPORTUNITIES they might offer YOU… or someone you care about.

As always, please provide YOUR feedback and suggestions for topics, guests, and show sponsors at

Please keep in mind the great and ridiculously INEXPENSIVE, ground-floor opportunity that exists for those who want to sponsor a specific episodes(s) that relates to what you sell or the Image you want to convey to your customers and prospects. Looking Forward is upbeat, wholesome, futuristic, and informative, and connects with listeners around the world. Through our promos and posts to social media, on websites, podcast sites, and e-mails, Looking Forward’s reach is impressive and our episode shelf life is long. For more details, please contact us at Thanks!

Jeff Ostroff is an experienced, versatile marketing and communications executive. He currently hosts and produces two podcasts which he created, “Looking Forward: Opportunities for Job, Career, Business, and Investment Seekers,” and “Health Care on the Horizon.” He’s a co-host for the “MyMacD Life” podcast, which is about macular degeneration.

Jeff’s also a podcast creator/consultant, voice-over talent, event host/facilitator, producer of audio or video business “spotlight” promos, and a seniors’ (silver) marketing advisor. Jeff’s first career was focused primarily on seniors, health care, travel, and marketing. He’s the author of the Prentice-Hall Book, “Successful Marketing to the 50+ Consumer” (Prentice-Hall.)

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