In this powerful episode of the Jake and Gino podcast, Gino Barbaro sits down with Cliff Nonnenmacher—franchise mogul, serial entrepreneur, and co-founder of Franosity. From raking golf balls as a kid to franchising 36+ units and flipping underperforming brands into million-dollar exits, Cliff’s story is a masterclass in hustle, mindset, and smart Investing.
They dive into:
– Who should (and shouldn’t) buy a franchise
– How failing franchises became Cliff’s goldmine
– The importance of mindset and your relationship with money
– What franchisors are REALLY looking for
– The hottest franchise categories to invest in right now (and the ones to avoid)
Whether you’re a seasoned business owner, aspiring entrepreneur, or investor looking to diversify into scalable models, this episode delivers unmatched insight and value.
As Cliff says: “Franchising is a license to collapse time and build wealth—if done right.”
Learn more at:https://franocity.com/
Cliff’s Podcast: Pursuit of Profit — Only interviewing franchise founders!
Subscribe for more episodes like this and turn on the bell to never miss our real talk on entrepreneurship, mindset, and wealth creation.
00:00 – Introduction
01:07 – Cliff’s Wild Journey from Water Sports to Wall Street
06:02 – Who Shouldn’t Buy a Franchise
10:28 – Money Mindset: Respect It or Repel It
16:57 – What to Look for in a Franchise (Beyond the Brand)
24:59 – Why Cliff Is Anti-Food & What Industries Are Booming
28:32 – Home Services, Biohacking, Pets & the Silver Tsunami
37:17 – Franchise Startup Costs and Ongoing Fees
49:20 – How to Scale a Franchise the Smart Way
52:10 – Leasing Traps & Site Selection Strategies
56:31 – How to Get Started with Buying or Franchising a Business
01:02:01 – Gino Wraps it Up
We’re here to help create multifamily entrepreneurs… Here’s how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real Estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/
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