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Sandy RubinsteinMarketing Campaigns: Lose the brand ego and lean into humility (episode #130)

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1. Marketing Campaigns: Lose the brand ego and lean into humility (episode #130) Sandy Rubinstein 44:37

Would you ever launch a campaign celebrating your brand as second best? That’s exactly what Sandy Rubinstein did at Nick at Nite.

I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing.

DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries.

Stories (with lessons) about what she made in marketing

• Seek serendipity
• Lose the brand ego and lean into humility 
• Bet on yourself 
• Seek out every voice in the room
• Be the all-weather friend
• Mentorship is not a one-way street

Discussed in this episode

Want to boost your conversions and collaborate with customer-first marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa’s parent company).

 Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]

Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]

Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content [https://sherpablog.marketingsherpa.com/video-marketing-2/voice-over-Coaching/]

Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]

Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://marketingsherpa.com/article/interview/marketing-mentorship]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.