1. Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79) Christine Healy 1:04:07

Here’s one thing I love about a career in marketing. I’ve gotten the opportunity to learn the inner workings of so many other industries I would have never been exposed to if I didn’t have to tell their story.

So I learned that my skill isn’t necessarily to know everything about every industry. But it’s to be able to learn quickly, work with subject matter experts to get the knowledge out of their head, and clearly communicate it to the ideal customer.

Or as our latest guest puts it – “You don’t have to know it to lead it.”

To hear the story behind that lesson, along with many more lesson-filled stories, I spoke with Christine Healy, Chief Growth Officer, Seniorly (https://www.seniorly.com/).

Seniorly has raised $6.5M in Series A funding. Healy and her team have attracted 5 million visitors per year to the site.

Stories (with lessons) about what she made in marketing

Some lessons from Healy that emerged in our discussion:

  • Believe in people
  • Embrace the crisis
  • Say ‘yes, and’
  • You don’t have to know it to lead it
  • The best outcomes are created when teamwork is at the forefront 
  • Present situations in a “win-win” light
  • Power comes from attitude, attention, and presence
  • No role is high enough to be disconnected from day-to-day activities and initiatives

Related content discussed in this episode

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Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.