“One doesn't discover new lands without consenting to lose sight, for a very long time, of the shore.”

That quote is from Nobel Prize winning novelist André Gide. And I think there is a great lesson for marketers here.

For 25 years, MarketingSherpa has published case study articles. And sometimes when I talk to marketers, they are so myopically focused on just the case studies from their industry.

We’re an ideas profession. And sometimes to get the best ideas you have to step away from the familiar…including your industry.

Which is why I was intrigued by a story in a recent podcast guest application, about a tech industry leader who learned the transformative power of digital marketing by pivoting away from the tech world for a bit to run a charity.

To hear that story, along with many more lesson-filled stories, I sat down with Tim Peters, the CMO of Enghouse Systems [https://www.enghouse.com/].

Enghouse Systems is a public company, founded in 1984, that trades on the Toronto Stock Exchange. It reported $454 million in revenue for fiscal year 2023. Peters manages a team of 52 marketing professionals at Enghouse.

Stories (with lessons) about what he made in marketing

• Leverage digital platforms to build strong communities and amplify your message
• Adapt your marketing to reflect cultural nuances for global success
• Foster trust and cooperation through transparent communication in M&A
• Embrace strategic thinking and creativity to drive measurable marketing outcomes
• Invest in people to foster talent Growth and a collaborative team environment
• Align marketing strategies with financial accountability for strategic success

Discussed in this episode

Resume and Cover Letter Writer – Some marketing professionals listen to How I Made It In Marketing to get ideas for managing their career. If you’re ready to take the next step in your career, here’s a shared chat I made in MeclabsAI that can help – the resume and cover letter writer [https://meclabsai.com/share/NUB98Ta7PdfdhA8] (MeclabsAI is the parent company of MarketingSherpa).

Customer-First Marketing: Every click is a wish (podcast episode #85) [https://marketingsherpa.com/article/interview/customer-first]

CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]

Marketing: High growth can be excruciating (podcast episode #64) [https://www.marketingsherpa.com/article/interview/marketing-growth]

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35) [https://marketingsherpa.com/article/interview/marketing-communications]

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Most Recent Episodes

November 19, 2024 Mature Content

Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)

We’ve all seen it in the movies. A character has an invisibility cloak, or drinks a potion, or perhaps turns into a ghost. And then, oooh how tantalizing, they can see what goes on when they’re...

Listen · 50:00

November 12, 2024 Mature Content

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)

I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don’t care....

Listen · 48:49

November 5, 2024 Mature Content

Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)

One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them.Helping people understand whether a product or service is truly...

Listen · 1:15:01

Load More Episodes

Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.