How do you start a company when you’re not technical?
In this episode of From a Woman to a Leader, I sit down with Naama Nicotra, founder and CEO of NakedPak, who built a plastic-free, edible food packaging company without a technical background and without writing a single line of code.
We talk about how to start a business when you don’t feel qualified, what courage actually looks like when there is no single brave moment, how to handle rejection as an entrepreneur without giving up, and how to define success before you’ve launched a product or raised Money. If you’ve ever talked yourself out of starting something because you didn’t feel ready or technical enough, this conversation is for you.
About Naama Nicotra:
Naama is the founder and CEO of NakedPak, the first brand to offer edible, hot water soluble food packaging with no plastic, no waste, and no chemicals. She studied industrial design and served as the first training officer in a new IDF commando brigade, and she built her path into entrepreneurship from a completely non-technical background.
Connect with Naama:
LinkedIn: https://www.linkedin.com/in/naama-nicotra-1b9232174/
Naked Pack: http://www.nakedpak.com/
Chapters:
00:40 Introduction to Naama Nicotra and NakedPak
01:04 Courage and resilience in entrepreneurship
01:39 What Naked Pack is and the mission behind it
04:04 Naama’s non-technical background and journey
06:36 Defining success as an entrepreneur
09:18 Why passion and purpose matter
11:55 Innovative solutions to plastic waste
14:49 Changing consumer habits and convenience
17:22 Resilience and overcoming challenges
19:51 The role of supportive networks
22:46 What courage really means
25:08 Creating a fun, engaging brand
27:42 Final encouragement for aspiring entrepreneurs
37:01 Coming up next week: why we recorded a second episode
37:27 Preview: women in tech and networking dynamics
38:16 Preview: pitching strategies and networking Anxiety
Listen to the full podcast and connect with Limor:
Podcast: https://limorbergman.com/podcast/
LinkedIn: https://www.linkedin.com/in/limorbergman/
Substack: https://limorbergman.substack.com
Questions this episode answers:
Can you start a startup without a technical background?
How do you find the courage to start a business?
How do you handle rejection as an entrepreneur?
What does success look like for an early-stage founder?
How do you ask people for help and actually get a yes?
What is edible, plastic-free food packaging and how does it work?
