There are so many challenges facing consumers and business buyers who are trying to navigate the minefield of sustainability claims.  Marketing messages are not reliable barometers, nor are the ususal Corporate ESG reports.  Where to source reliable information?

With the founder of  ecowiser, we uncover the ways he is trying to empower consumers to make informed choices while supporting brands that are genuinely committed to sustainable practices. Our conversation underscores the need for ongoing dialogue and collaboration in the pursuit of a more sustainable future. Because  ultimately, by understanding the complexities of sustainability and utilizing resources like ecowiser, we can all make more informed choices and contribute to a more sustainable world.

The 5Cs podcast, book and community are about shining a light on a better path.  Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and here. Consider joining the community here and subscribe for more thoughts from the 5Cs on Substack.

Most Recent Episodes

January 11, 2025

From Compliance to Competitive Advantage

This second episode with Peter Suasso de Lima de Prado of Bluespar gets into the details of understanding the new compliance regulations.  He has also written a white paper which you can download...

Listen · 20:35

January 4, 2025

Legislative Changes Ahead: Is Your Business On Board?

With guest Peter Suasso de Lima de Prado,  a lawyer, supply chain executive and sustainaibility expert, we delve into the legislative shifts impacting businesses, especially in environmental...

Listen · 15:05

December 28, 2024

Toasting The Trendsetters: Towards Sustainable Business Practices

As we find ourselves in that unique space between Christmas and New Year's, I share some reflections from our latest episode of the 5Cs Podcast. This time of year, which I fondly call the "messy...

Listen · 6:15

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Charlene Norman Truth Teller @ Good Stewardship; Lasting Impact.

I help my clients grow their empires in ways that are unique to them. It is not about using one tried and true and guaranteed offer. It is about matching the desires and goals of the client with the tactics that fit best with them.

Business and life are fun, leadership is not difficult and making money is easy. I know that trusting your intuition, pulling the answers from deep within you and standing in your own power are the best ways to reach your goals. My job is not to tell you what to do. My job is to partner with you and find the best match for your personality.