How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from Finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI. 

This episode offers invaluable insights for anyone looking to scale their business with strategic precision.

BONUS: Get a free signed copy of Carl’s book by sending an email to carljcox@40strategy.com mentioning that you listened to this episode.

Notable Moments:

• (0:00) Entrepreneurship, leadership, and business growth. 

• (3:27) Strategic planning and execution, with a focus on helping clients take the next leap. 

• (7:37) Entrepreneurship, overcoming obstacles, and creating value in the work world. 

• (12:52) Strategic planning for startups, focusing on long-term goals and leading indicators. 

• (18:01) Hiring salespeople and long-term planning for growth. 

• (23:24) Adding value and pricing for small businesses in the age of AI. 

• (27:33) Strategic planning, adaptability, and mission-oriented thinking. 

• (31:27) Strategic planning, Technology, and adapting to change. 

• (36:07) Strategy development for businesses with a focus on long-term success.

About Carl J. Cox:

Before founding 40 Strategy, Carl led 7 organizations growing from 2x to 7x. Mentored by Fortune 500 executives and researching 300 strategy and leadership books led to developing CAPTAIN Strategy principles applicable across organizations.

Learn more about Carl J. Cox and 40 Strategy:

• https://40strategy.com/ 

• https://www.linkedin.com/in/carljcox/ 

• https://www.facebook.com/carl.cox.988

• https://www.instagram.com/carljcox40/

• https://twitter.com/40Strategy 

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.