When you’re sharing your expertise, do people stay engaged and take action, or zone out partway through?
Lisä Ellem, a nurse and teacher who specializes in the neuroscience of adult learning, told me a lot about how coaches and teachers can increase conversions in their free events, and improve the results of their paid programs.
During this interview, she shared:
1. Why the “infodump and hope they keep listening” approach makes people tune out, and what to do instead
2. How to keep your audience’s interest, and give them a learning experience that keeps them coming back for more
3. Ways to win your audience’s trust, and help them open up about their needs and challenges
4. How to overcome your fear of being imperfect, and attract more clients as a result
5. How to help people retain the info you give them, so they get bigger results
If you want to use neuroscience to increase your conversions and give your audience better results, you can connect with Lisä via:
Her Facebook: https://www.facebook.com/lisa.ellem.5
Her LinkedIn: https://www.linkedin.com/in/lisamellem/
Her website: https://academyoflearning.com.au/
