Ever wonder how some books rise above the noise and capture readers’ attention? Whether you’re an aspiring author or a seasoned writer, navigating the publishing world can feel overwhelming. In this insightful audio interview, Betsy speaks with Rick Lite, founder of Stress Free Book Marketing and co-founder of Stress Free Kids, to uncover the secrets to successful book promotion.
Rick, alongside his wife and partner Lori Lite, has spent over 20 years guiding authors through the book marketing maze—from choosing the right title and cover to mastering promotions that drive sales. His insights are invaluable for anyone looking to turn their book into a bestseller.In this conversation,
Rick shares powerful strategies, including:
✅ The importance of marketing before your book even launches
✅ How to set realistic expectations as an author
✅ Why book fairs, libraries, and schools are key promotional tools
✅ The role of social media and podcasts in boosting book visibility
✅ What it really takes to become a New York Times or Amazon Best-Selling Author
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