Many entrepreneurs believe their biggest challenge is strategy.

But what if the real challenge is focus?

In this episode of Casa De Confidence, Julie DeLucca-Collins sits down with ADHD strategist, coach, entrepreneur, and founder of Unconventional Organisation, Skye Waterson.

Diagnosed with ADHD while pursuing her PhD, Skye shares how she transformed her personal struggles with focus, overwhelm, time blindness, and Burnout into a thriving business helping ADHD entrepreneurs and executives scale sustainably.

Together, Julie and Skye explore how ADHD impacts business Growth, why traditional productivity advice often fails neurodivergent entrepreneurs, and how systems, structure, and self-awareness can help entrepreneurs create consistent revenue without sacrificing their well-being.

Whether you've been diagnosed with ADHD, suspect you may have it, or simply find yourself overwhelmed, distracted, and struggling to prioritize, this conversation offers practical strategies and hope.

In This Episode:

• What ADHD looks like in high-achieving entrepreneurs
• How Skye discovered her ADHD during her PhD program
• The concept of time blindness and why it impacts productivity
• Why traditional planning systems often fail ADHD entrepreneurs
• The connection between dopamine and focus
• How to identify the 20% of activities driving 80% of results
• Building systems that work with your brain
• Scaling a business without burning out
• Managing teams and creating structure as an ADHD entrepreneur
• Lessons learned from leaving academia to build a successful business

Connect with Skye:

Website: https://www.unconventionalorganisation.com/

Instagram: https://www.instagram.com/unconventionalorganisation/?hl=en

LinkedIn: http://www.linkedin.com/in/skye-waterson-026286204

Free Offer:

The 2-Minute Focus Formula https://www.unconventionalorganisation.com/the-adhd-focus-filter

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Support the show

Casa De Confidence is a podcast for women navigating midlife reinvention, entrepreneurship, leadership, and personal growth. Hosted by Julie DeLucca-Collins, the show explores confidence, sustainable business success, visibility, authority building, and aligned growth for women entrepreneurs ready to lead boldly and live intentionally. Through real conversations and practical insights, listeners gain Clarity, strengthen confidence, and develop strategies to expand their impact, voice, and opportunities.

Liked this episode? Share it with your midlife woman, entrepreneur friends!

Love this show? Let us know how we helped you increase your confidence by leaving a review.

For more about me and what I do, check out my website.

If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you’d be a good fit for one of my Coaching programs.

Follow Julie DeLucca-Collins on Instagram at @julie_deluccacollins

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Julie DeLucca-Collins Author, Speaker, Coach, Podcaster

Julie is a highly sought-after speaker, business coach, and author dedicated to empowering entrepreneurs to build and grow successful businesses.

With a passion for helping women establish and expand their brands, Julie has become a trusted advisor for many women. Certified in Tiny Habits, Julie leverages her expertise to guide individuals toward positive behavioral changes that lead to lasting success.

Her coaching expertise extends beyond this domain, as she is also a Thrive Global Certified coach, providing holistic guidance to her clients whenever they need it. Julie's impressive achievements include publishing her book in September 2021, quickly soaring to the top of multiple categories, earning the coveted #1 spot.

Building on this success, she is currently preparing to release the audiobook version and already has plans for future publications. As a dynamic speaker, Julie has captivated audiences with her insightful talks and has been featured on prominent media outlets such as ABC, NBC, and FOX. She delivered her first TEDx Talk at the TEDx MellenStreet in November 2023.