What happens when a Harvard MBA, a global pandemic, a layoff, and a pregnancy collide?

For Leslie Danford, it became the perfect recipe for Innovation.

In this inspiring episode of Casa De Confidence, Julie sits down with Leslie Danford, founder of Vitaminis, a Family-focused wellness brand that is redefining how families get essential nutrients. Leslie shares the real story behind launching a nutrition company while pregnant, raising young children, navigating uncertainty, and building a product that solves a problem she personally experienced.

You'll hear how Leslie turned years of ideas into action, why customer feedback became one of her greatest business assets, and how she balances entrepreneurship, Motherhood, and personal wellness without striving for perfection.

This conversation is packed with practical advice for aspiring entrepreneurs, moms considering a career pivot, and anyone looking to build something meaningful one small step at a time.

In This Episode

• How a layoff became the catalyst for entrepreneurship
• Why Leslie started interviewing customers before building a product
• Launching a company while pregnant
• The importance of deadlines for entrepreneurs
• How to validate a business idea before Investing heavily
• Customer feedback and product development
• Building a wellness brand during uncertain times
• Mompreneur life and setting boundaries
• What entrepreneurship taught Leslie about leadership
• How success changes when you become a founder
• The power of flexibility and taking imperfect action
• Why gut Health, immune support, and nutrition matter
• Yoga, self-care, and managing Stress as an entrepreneur

🔗 Connect with Leslie

Website: https://vitaminisbrand.com/

Instagram: https://www.instagram.com/vitaminisbrand/

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Casa De Confidence is a podcast for women navigating midlife reinvention, entrepreneurship, leadership, and personal Growth. Hosted by Julie DeLucca-Collins, the show explores confidence, sustainable business success, visibility, authority building, and aligned growth for women entrepreneurs ready to lead boldly and live intentionally. Through real conversations and practical insights, listeners gain Clarity, strengthen confidence, and develop strategies to expand their impact, voice, and opportunities.

Liked this episode? Share it with your midlife woman, entrepreneur friends!

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For more about me and what I do, check out my website.

If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you’d be a good fit for one of my Coaching programs.

Follow Julie DeLucca-Collins on Instagram at @julie_deluccacollins

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Julie DeLucca-Collins Author, Speaker, Coach, Podcaster

Julie is a highly sought-after speaker, business coach, and author dedicated to empowering entrepreneurs to build and grow successful businesses.

With a passion for helping women establish and expand their brands, Julie has become a trusted advisor for many women. Certified in Tiny Habits, Julie leverages her expertise to guide individuals toward positive behavioral changes that lead to lasting success.

Her coaching expertise extends beyond this domain, as she is also a Thrive Global Certified coach, providing holistic guidance to her clients whenever they need it. Julie's impressive achievements include publishing her book in September 2021, quickly soaring to the top of multiple categories, earning the coveted #1 spot.

Building on this success, she is currently preparing to release the audiobook version and already has plans for future publications. As a dynamic speaker, Julie has captivated audiences with her insightful talks and has been featured on prominent media outlets such as ABC, NBC, and FOX. She delivered her first TEDx Talk at the TEDx MellenStreet in November 2023.