Unlocking Post-Click Success: How to Convert Clicks into Customers with Shamir Duverseau
Are you pouring budget into digital ads, getting plenty of clicks—but not enough conversions? You’re not alone. Most marketers focus on getting the click, but the real opportunity comes after.
In this episode of the Business of Story, Park Howell sits down with Shamir Duverseau—founder of Smart Panda Labs and former marketing leader at Disney, Marriott, Southwest Airlines, and NBC Universal—to reveal why the post-click experience is the most overlooked (and profitable) part of your marketing funnel.
Shamir shares his journey from running campaigns for iconic brands to building a framework that helps businesses turn website visitors into loyal customers. You’ll learn:
Whether you’re a startup founder or an enterprise marketer, you’ll discover actionable steps to transform your website into a conversion engine and get more from the traffic you already have.
