Jeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, shares how to overcome objections when you’re focused on Fusion Points to strengthen your storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Most Recent Episodes

September 30, 2024

#483: How to Fix Your Boring Pitches in Boring Niches

Will Barron, Managing Director of salesman.com and author of Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, shares how to use a simple framework to make your...

Listen · 46:45

September 23, 2024

#482: How to Tell Your Purpose-Driven Brand Story

Dave Keil, Founder of Franchise for Good, shares how to create your purpose-driven brand story and why it's important for the Growth of you company and the balance in your life.  Improve your...

Listen · 54:22

September 16, 2024

#481: Five Stories of Major “Aha!” Moments in Vet. Med. That Heal and Inspire

Caring small animal veterinaries and practitioners share their stories on the highs and lows of vet med and how every difficult situation can lead to rewarding outcomes for the pet and their loving...

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