- #449: How to Use Fusion Points to Overcome Sales Objections With Your Stories Park Howell, Brand Story Strategist 1:01:44
Jeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, shares how to overcome objections when you’re focused on Fusion Points to strengthen your storytelling.
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