- #440: How to Heat Up Your Cold Calls With the Superpower of Storytelling Park Howell, Brand Story Strategist 54:31
Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing.
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Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.