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In this episode, Glenn Moore uncovers what works in marketing, what stopped working, and how to stretch every marketing dollar to the max. Discover actionable strategies to maximize your marketing budget and drive real Growth for your business this year. 

Today, I’m joined by Glenn Moore, CEO of Bear Fox Marketing, who has 25 years of experience helping small to mid-sized businesses navigate the complex world of marketing. Glenn brings a wealth of knowledge and practical tips to help you optimize your marketing strategy in a way that delivers real results.

In this episode, Glenn talks about the tactics that still work and why some older strategies no longer bring the same returns. If you’ve been frustrated by wasted marketing dollars with little to show for it, Glenn’s insights will help you adapt and get back on track.

A key takeaway from our conversation is how to make every marketing dollar count. Glenn shares smart strategies for getting the most out of your budget, focusing on high-impact channels like SEO, content marketing, and email marketing. He highlights the importance of spending wisely to drive real growth, especially for businesses with limited resources.

Glenn also explains why SEO and content marketing remain two of the best tools for reaching your target audience and improving search engine rankings. We explore how to avoid common mistakes, like competing for overly broad keywords, and how to use free tools like Google My Business to strengthen your online presence.

With the explosion of AI and tools like ChatGPT, the digital space is packed with content. Glenn discusses how this affects Small Businesses and what you can do to stand out. He emphasizes building trust and authority through content that showcases your expertise and appeals to a specific niche.

One of Glenn’s key points is understanding your customers’ needs. He shares examples of businesses that have successfully tailored their products and services to meet customer feedback, resulting in significant revenue growth.

Beyond the marketing strategies, Glenn talks about the importance of mindset and company culture in driving long-term success. At Bear Fox Marketing, they foster a culture of learning and humility, encouraging employees to grow personally and professionally. This approach not only keeps the team engaged but also improves overall business performance.

If you’re interested in learning more from Glenn, be sure to visit Bear Fox Marketing at https://www.bearfoxmarketing.com.

If you enjoyed this episode, please like, subscribe, and share it with others. Your engagement helps us continue bringing valuable content to business owners and entrepreneurs like you.

We’d love to hear your thoughts! Share your feedback, questions, or experiences in the comments, or join the conversation on social media. Sharing what you’ve learned helps us all grow together!

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Beate Chelette The Growth Architect

Beate Chelette is the Growth Architect® and Founder of The Women’s Code® ​and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximize profits and scale their impact.

Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems.

A first-generation immigrant who found herself $135,000 in debt as a single parent Beate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates.

She is the Podcast host of The Business Growth Architect Show and listed amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.

Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.

Beate is the author of the #1 International Award-Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”