In This Episode

Join hosts Maccabee and Chelsea in this captivating “Beyond the Pen” episode as they delve into the intricate world of author branding and marketing platforms. Discover the secrets to crafting a cohesive brand that perfectly mirrors your literary work while reaching the right audience and platforms for maximum impact. Uncover the art of selling books at conventions strategically tailored to genre and themes.

In a lighthearted twist, the hosts pay homage to their trusted editor, Frank, hinting at an exciting guest appearance. Amidst laughter, they explore the humorous side of being an adult and the challenges of promoting oneself as an author, drawing a striking analogy.

Chelsea shares her marketing prowess, including insights into harnessing the power of Facebook ads. Tune in to grasp the significance of comprehending your audience and leveraging data from ad campaigns for a refined marketing approach. Prepare to be amazed by the unexpected demographics of readers and the evolving appeal of specific genres, such as romance novels, reaching an unexpected male audience.

Stay tuned for a sneak peek of the upcoming episode featuring Manuel Rose, who will unravel the mysteries of digital marketing and share valuable experiences. Join the conversation by following their social media pages for updates, feedback, and intriguing discussions about anime and old-time radio. Unleash your creativity with “Beyond the Pen.”

For More Information

Looking for more juicy tidbits and insider info on our show? Look no further than BeyondthePenPodcast.com! And if you love what you hear, consider fueling our caffeine addiction by buying us a coffee, or two, with Buy Me a Coffee. And don’t forget to let us know what you think by sharing it with others and leaving a review here.

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Maccabee & Marccella Podcasters

Maccabee is a husband of 19 yrs, father of two boys, Army vet, voice actor, writer, and podcast co-host of Beyond the Pen. Growing up in the theater and working as a voice actor, script analysis has been a critical skill he's been perfecting over the years. This skill has allowed him to look past what the author wants you to see and discover the truth between the words and the printed paper. Every story is unique, and so are the authors.

Marccella, a self-proclaimed bookworm, is an advocate for authors and their unique voices. Since learning to read at aged 6, Marccella could be found in the library with her nose in a good book. As an avid reader, Marccella recognized that there was untapped potential in the author community and was decidedly committed to creating valuable spaces to have conversations with writers of all genres. As a result, Marccella united with Maccabee (her brother from another mother) to further her vision of expanding the reach of authors and their audience.