In this episode, we sit down at the ABC Kids Expo with Lynda and Bradley Harding from Sweet Dreamers, creators of the UK’s number one selling Sleep aid for children.
Lynda shares how a personal challenge with her son’s sleep struggles led to developing their signature product, Ewan the Sheep, and details the hands-on process from concept and prototyping (including the first hand-sewn samples) to market trials, frequency testing with university partners, packaging, and ultimately achieving success in a crowded marketplace.
You’ll hear about overcoming skepticism, leveraging local business development resources, and staying focused through setbacks. Bradley discusses international expansion ambitions, highlighting the importance of mission-driven business and maintaining persistence to reach more families. Their story offers actionable advice relevant for anyone in product development, children’s products, or consumer goods who wants to grow their brand, enter new markets, or simply find inspiration from a Family-run business that scaled up.
Connect with Lynda: https://www.linkedin.com/in/lynda-harding-092b5a18/?originalSubdomain=uk
#sleepsolution #babygear #ecommerce
