Sarah Jeanneault started as a schoolteacher.
She did not plan a career in fintech. An unexpected life change pushed her toward a side project. The side project found an audience. The audience became a business.
In this episode, Sarah walks through what that transition actually required: listening closely to early followers before the product was fully formed, building community through blogging and early Twitter before either of those was a recognized Growth strategy, and staying honest about what was working and what was not in a way most founders avoid. She covers the moment she realized her original customer was not her real customer, what it cost her to make that shift, and how the business changed when she finally built for the right person. She also gets into what happens after an exit, the emotional reality most founders do not talk about until they are on the other side of it.
If you are building something from scratch, figuring out who you are actually building for, or trying to understand what comes after the thing you built is gone, this conversation covers all of it honestly.
Connect with Sarah: https://www.linkedin.com/in/iam-sarah-potter/
Learn more about our episode sponsor Max Capital Hub: https://maxcapitalhub.com/
#entrepreneurship #startupjourney #fintech #growthmindset
