1. Achieving ROI with Digital Marketing Diane Helbig 25:19

Welcome to another episode of “Accelerate Your Business Growth”! In today’s episode, our host Diane Helbig sits down with Chris Rodriguez, a seasoned marketing veteran with over 20 years of experience. They delve deep into the realm of digital marketing, discussing the most impactful channels, personalized approaches, the importance of ROI, and the tactics that work best for organic marketing. Chris provides valuable insights into leveraging digital marketing for business growth, making this episode a must-listen for entrepreneurs and marketers alike. Let’s dive in and accelerate our knowledge of digital marketing with Chris Rodriguez!

Chris Rodriguez is a 20-year marketing veteran with a passion for driving growth & tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding & sizes, generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs iExcel.co, a B2B SaaS-focused demand generation & marketing operations agency based out of the greater Washington DC area.

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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, Time Management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Personalization in Marketing: “a Venn diagram overlap of demographic information plus interest information is usually a great start to personalizing something for me.”

— Chris Rodriguez 00:09:20

Personalization in Digital Advertising: “Other people are not seeing that sneaker or that item as as you are. So there are different ways to to approach this concept of personalization, but I just think very segmented, very specific to you. And if you’re thinking this way in your in your efforts, you will simply get a higher ROI.”

— Chris Rodriguez 00:11:32

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Diane Helbig Chief Improvement Catalyzer

Diane Helbig is a business advisor, trainer, award-winning author, speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably.

Diane is passionate about guiding business professionals through the challenges of planning and growing a business. From leadership to strategic planning to sales training, Diane provides her clients with expertise based on over 20 years of business leadership and sales experience.

Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, Ashland University Women in Leadership Advisory Board, and NAWBO.