Black-friday-g221fe6d05_640If you read my newsletter (sign up here if you haven’t seen it yet), you know I advised consumers to start their Black Friday shopping for several weeks ago.

My advice today is to keep comparison shopping and add some of the stores that WalletHub.com recommends as the best, and of course, leave those at the bottom of its list until last.

Last year’s Black Friday sales drew 66.5 million Americans to shop in person and 88 million to shop online.

With the crush of shoppers, I’ll be shopping online. I’m hoping to get some money off on a new Apple desktop. However, Apple doesn’t often discount its products and when it does, the discount is small.

WalletHub surveyed nearly 4,000 deals from 16 of the biggest U.S. retailers’ 2022 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry,” and “Toys.” Ad scans are everything from PDF files to digital catalogs and deal pages on retailers’ websites. They’ve replaced physical ads that shoppers received in the mail.

Here are some highlights from the WalletHub report “2022’s Best Places to Shop on  Black Friday”:

Best Black Friday Retailers – Average Percent Discount

1. JCPenney – 64.71 percent

6. Lenovo – 40.67 percent

2. Belk – 64.23 percent

7. Target – 32.87 percent

3. Macy’s – 53.05 percent

8. Big Lots – 32.86 percent

4. Office Depot and OfficeMax – 49.93 percent

9. Academy Sports + Outdoors – 31.10 percent

5. Kohl’s – 44.23 percent

10. The Home Depot — 30.90 percent

Next on the list are Newegg, Walmart, BJ’s, Amazon, Best Buy, and Costco, with Costco’s in last place with an average percent discount 16.8 percent.

The overall average discount for Black Friday is 37 percent, according to WalletHub. Consumers should aim for this discount amount or higher to avoid Black-Friday traps, it advises.

The “Apparel & Accessories” category has one of the biggest shares of discounted items, 21.09 percent of all offers, compared to the “Furniture” category with the smallest at 3.73 percent.

Good luck with your Black Friday shopping. And, don’t forget that basic of personal finances – keep comparing prices for the big savings.

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Rita Robison Consumer & Personal Finance Journalist

For more than two decades, Rita R. Robison has been a consumer and personal finance journalist making her living by finding the best bargains, calling out the crooks, and advocating for regular people just like you and me. In that time, Robison has talked to so many people who feel like their money just isn’t getting them what they want, where they want to be, or the life they thought it would.

The purpose of her blog is to help you get what you want from your money. Robison covers financial goals, budgets, debt reduction, saving, smart choices for buying goods and services, and retirement planning. You’ll also find articles on safety, such as avoiding scams, looking out for rip off companies, and getting informed on the latest recalls.

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