Wednesday - July 8th, 2026
Apple News
×

What can we help you find?

Open Menu
Pete Vera Managing partner, Greenrock Logistics

I'm a former U.S. Naval officer with a UC Berkeley degree in Economics. I managed high-stakes logistics operations, leading teams up to 60 personnel and overseeing $320M in aviation inventory, boosting aircraft readiness by 20%.

I'm now a Managing Partner at GreenRock Logistics, our holding company. We consolidate lower and mid-market transportation and 3PL firms through acquisitions and partnerships, deploying shared services and tech for Growth while preserving seller cultures and employee legacies.

Our team unites decades of expertise: the CEO offers 40 years in trucking leadership and acquisitions as well as a SVP role at the American Trucking Association; the other Managing Partner brings 32 years in warehouse ops, government contracts, entrepreneurship, and marketing.

I also host the Exit Algorithms Podcast, launched in June 2025, sharing insights from top minds in logistics, M&A, and business growth to help business owners scale and exit stronger. The show has been featured in Acquisition Aficionado Magazine and named to Million Podcasts' Best 10 3PL Podcasts.

Recent Content

Loading...
How To Structure Your Business To Sell For A Higher Multiple With Bobby Casey (#84) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Structure Your Business to Sell for a Higher Multiple with Bobby Casey (#84)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.The same business with a $1M …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.The same business with a $1M EBITDA can sell for $3M or $8M, and the difference comes down to systems, structure, and timing. In this episode, we break down how to prepare your company for a high-value exit, why entity structure matters, and how to legally protect your assets and reduce your tax burden, with Bobby Casey.Bobby is a lifelong entrepreneur, international tax strategist, managing partner of Global Wealth Protectio…

Listen · 57:31
How To Use Disney'S Customer Experience Secrets To Boost Retention With Vance Morris (#83) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Use Disney's Customer Experience Secrets to Boost Retention with Vance Morris (#83)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.It costs 6 times more to win …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.It costs 6 times more to win a new customer than to keep one, yet most businesses have zero retention budget. In this episode, we break down how to build a Disney-level customer experience, why documented systems add real value to your exit multiple, and the retention tactics that turn buyers into lifelong clients, with Vance Morris.Vance spent a decade as a senior leader at Walt Disney World and is now one of the most sought…

Listen · 27:30
Why 95% Of Companies Fail At Ai (And How To Be The 5%) With Derek Crager (#82) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
Why 95% of Companies Fail at AI (And How to Be the 5%) with Derek Crager (#82)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.95% of corporate AI implement…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.95% of corporate AI implementations fail because companies try to replace workers instead of empowering them. In this episode, we break down how to use AI to train and amplify your people, why human knowledge is your most valuable asset, and how to protect that knowledge before an exit, with Derek Crager.Derek built the highest-rated employee training program in Amazon's history and is now the founder of Practical AI and crea…

Listen · 27:45
What A Cfo Does To Maximize Business Exit Value With Robert Checchia (#81) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
What a CFO Does to Maximize Business Exit Value with Robert Checchia (#81)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most business owners think a …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most business owners think a CFO is just a bookkeeper—until they go to sell and get their valuation slashed. In this episode, we break down what really drives business value, how to prepare your company for a successful exit, and the difference between a bookkeeper and a strategic CFO, with Robert Checchia.Robert brings over 15 years of experience across investment banking, private equity, venture capital, and corporate fin…

Listen · 34:21
The Truth About Bootstrapping An Ai Startup With David Pourquery (#80) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
The Truth About Bootstrapping an AI Startup with David Pourquery (#80)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most Google Ads accounts are …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most Google Ads accounts are a mess, and 95% of agencies are doing very poor work. In this episode, we break down exactly why businesses waste Money on paid search, what the biggest Google Ads mistakes are, and how AI is completely transforming campaign management, with David Porquiry, founder and CEO of Groas.ai.David worked in venture capital and private equity before bootstrapping Groas.ai, an AI-powered Google Ads managem…

Listen · 23:53
What Private Equity Looks For Before They Buy With Wayne Marhelski (#79) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
What Private Equity Looks For Before They Buy with Wayne Marhelski (#79)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most sellers leave value on t…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most sellers leave value on the table because they wait until the last minute. In this episode, we break down how to turn around struggling operations, what private equity really looks for, and how to start preparing two to three years before you sell, with Wayne Marhelski, private equity operating executive, US Air Force veteran, and three-decade operations leader with four portfolio company turnarounds.Wayne specializes in …

Listen · 31:32
How To Get Ai-Ready Before You Implement It With Jeffrey Lambert (#78) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Get AI-Ready Before You Implement It with Jeffrey Lambert (#78)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most tech projects fail in th…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most tech projects fail in the first two or three weeks, before anyone even notices. In this episode, we break down why software and AI rollouts go sideways, what project governance a growing company actually needs, and how to get AI-ready, with Jeffrey K. Lambert, principal IT consultant and founder of Blue Fusion Partners with 25-plus years leading digital transformations.Jeffrey has delivered 18 global SaaS implementations…

Listen · 20:01
How To Stop Being The Bottleneck In Your Business With Brooke Dukes (#77) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Stop Being the Bottleneck in Your Business with Brooke Dukes (#77)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Once you hit a million in rev…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Once you hit a million in revenue, the founder becomes the growth ceiling. In this episode, we break down how to remove yourself as the bottleneck, build a decision system that pushes choices down to your team, and use AI and psychology to scale without burning out, with Brooke Dukes, former Fortune 500 director, four-time founder, and CEO of BMD Consulting.Brooke spent years as a director at three Fortune 500 companies befor…

Listen · 30:20
Lessons From 3 Exits And How To Implement Ai In Your Business With Andrew Brooks (#76) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
Lessons from 3 Exits and How to Implement AI in Your Business with Andrew Brooks (#76)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.2026 is the year to stop runn…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.2026 is the year to stop running AI pilots and start deploying into production. In this episode, we break down how to implement AI that drives immediate ROI, how to prepare your company for a clean exit, and why owning your AI stack matters, with Andrew Brooks, the Princeton-educated founder behind exits to Sun Microsystems, ReachLocal, and Samsung, now CEO of Contextual.io. Andrew co-founded Smart Things (acquired by Samsung…

Listen · 30:13
Why Most Paid Ad Spend Fails (And How To Fix It) With Ari Pirutinsky (#75) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
Why Most Paid Ad Spend Fails (And How to Fix It) with Ari Pirutinsky (#75)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most paid ad budgets fail for…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most paid ad budgets fail for one reason: you cannot tie marketing data to business outcomes. In this episode, we break down how to build a paid media engine that actually drives revenue, why measurement comes before creative, and how to use AI without losing authenticity, with Ari Pirutinsky, founder and CEO of Steady Growth Partners.Ari spent seven years as the first employee at one of the top Google Ads agencies in the cou…

Listen · 28:40
How To Use Ai For Content That Actually Converts With Siva Chellamuthu (#74) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Use AI for Content That Actually Converts with Siva Chellamuthu (#74)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.One raw story can become a ca…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.One raw story can become a carousel, a blog post, a newsletter, and a funder update, if you build the right system. In this episode, we break down how to use AI to create content at scale, why context beats clever prompts, and how small teams now operate like big ones, with Sivakumar Chellamuthu (Siva), CTO and co-founder of Poster Child.ai who previously built products at TikTok and Meta.Siva helped build TikTok's Photo Mode…

Listen · 21:54
The New Seo: How To Rank In Chatgpt, Claude, And Perplexity With Chris Panteli (#73) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
The New SEO: How to Rank in ChatGPT, Claude, and Perplexity with Chris Panteli (#73)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Your customers are no longer …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Your customers are no longer Googling. They are asking ChatGPT, and the question is whether your business gets recommended. In this episode, we break down how to get discovered in AI search, build brand authority through digital PR, and earn the trust that gets you onto the short list, with Chris Panteli, founding partner of Linkify and founder of Total Authority.Chris went from running a fish and chip shop to building one of…

Listen · 31:25