Wednesday - June 17th, 2026
Apple News
×

What can we help you find?

Open Menu
Pete Vera Managing partner, Greenrock Logistics

I'm a former U.S. Naval officer with a UC Berkeley degree in Economics. I managed high-stakes logistics operations, leading teams up to 60 personnel and overseeing $320M in aviation inventory, boosting aircraft readiness by 20%.

I'm now a Managing Partner at GreenRock Logistics, our holding company. We consolidate lower and mid-market transportation and 3PL firms through acquisitions and partnerships, deploying shared services and tech for Growth while preserving seller cultures and employee legacies.

Our team unites decades of expertise: the CEO offers 40 years in trucking leadership and acquisitions as well as a SVP role at the American Trucking Association; the other Managing Partner brings 32 years in warehouse ops, government contracts, entrepreneurship, and marketing.

I also host the Exit Algorithms Podcast, launched in June 2025, sharing insights from top minds in logistics, M&A, and business growth to help business owners scale and exit stronger. The show has been featured in Acquisition Aficionado Magazine and named to Million Podcasts' Best 10 3PL Podcasts.

Recent Content

Loading...
Lessons From 3 Exits And How To Implement Ai In Your Business With Andrew Brooks (#76) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
Lessons from 3 Exits and How to Implement AI in Your Business with Andrew Brooks (#76)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.2026 is the year to stop runn…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.2026 is the year to stop running AI pilots and start deploying into production. In this episode, we break down how to implement AI that drives immediate ROI, how to prepare your company for a clean exit, and why owning your AI stack matters, with Andrew Brooks, the Princeton-educated founder behind exits to Sun Microsystems, ReachLocal, and Samsung, now CEO of Contextual.io. Andrew co-founded Smart Things (acquired by Samsung…

Listen · 30:13
Why Most Paid Ad Spend Fails (And How To Fix It) With Ari Pirutinsky (#75) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
Why Most Paid Ad Spend Fails (And How to Fix It) with Ari Pirutinsky (#75)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most paid ad budgets fail for…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most paid ad budgets fail for one reason: you cannot tie marketing data to business outcomes. In this episode, we break down how to build a paid media engine that actually drives revenue, why measurement comes before creative, and how to use AI without losing authenticity, with Ari Pirutinsky, founder and CEO of Steady Growth Partners.Ari spent seven years as the first employee at one of the top Google Ads agencies in the cou…

Listen · 28:40
How To Use Ai For Content That Actually Converts With Siva Chellamuthu (#74) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Use AI for Content That Actually Converts with Siva Chellamuthu (#74)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.One raw story can become a ca…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.One raw story can become a carousel, a blog post, a newsletter, and a funder update, if you build the right system. In this episode, we break down how to use AI to create content at scale, why context beats clever prompts, and how small teams now operate like big ones, with Sivakumar Chellamuthu (Siva), CTO and co-founder of Poster Child.ai who previously built products at TikTok and Meta.Siva helped build TikTok's Photo Mode…

Listen · 21:54
The New Seo: How To Rank In Chatgpt, Claude, And Perplexity With Chris Panteli (#73) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
The New SEO: How to Rank in ChatGPT, Claude, and Perplexity with Chris Panteli (#73)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Your customers are no longer …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Your customers are no longer Googling. They are asking ChatGPT, and the question is whether your business gets recommended. In this episode, we break down how to get discovered in AI search, build brand authority through digital PR, and earn the trust that gets you onto the short list, with Chris Panteli, founding partner of Linkify and founder of Total Authority.Chris went from running a fish and chip shop to building one of…

Listen · 31:25
How To Build A Marketing Engine That Drives Revenue With Alan Gonsenhauser (#72) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Build a Marketing Engine That Drives Revenue with Alan Gonsenhauser (#72)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.By the time a buyer calls you…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.By the time a buyer calls you, 95% of the decision is already made. In this episode, we break down how to build a marketing engine that drives revenue, why brand gravity wins deals before they start, and how AI is reshaping B2B marketing, with Alan Gonsenhauser, an 11-time chief marketing officer and founder of Demand Revenue.Alan has spent 25 years driving growth in PE-backed B2B SaaS companies, mentored over 150 CMOs, and n…

Listen · 27:55
How To Build A Business That Sells: Exit Planning Lessons With Steven Pivnik (#71) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Build a Business That Sells: Exit Planning Lessons with Steven Pivnik (#71)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.The best time to prepare your…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.The best time to prepare your business for sale is years before you actually sell it. In this episode, we break down how to build a business that sells, what acquirers actually score, and the exit planning lessons that lead to a high-value outcome, with Steven Pivnik, founder who built Binary Tree into a 200-person Inc. 500 company before exiting to a $4 billion competitor.Steven is a Harvard Business School alumnus, TEDx spe…

Listen · 26:02
Warehouse Automation For Business Owners: What To Automate And When With Dan Cahalan (#70) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
Warehouse Automation for Business Owners: What to Automate and When with Dan Cahalan (#70)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Automation is not just for Am…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Automation is not just for Amazon. In this episode, we break down warehouse automation for business owners: how to decide what to automate, when it actually pays off, and the costly mistakes to avoid, with Dan Cahalan, sales director at Swisslog, one of the world's leading warehouse automation companies operating in over 50 countries.Dan spent six years on the customer side at Kohl's deploying automated fulfillment systems be…

Listen · 33:49
How Investors Evaluate Your Business Before Writing A Check With Kim Lundberg (#69) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How Investors Evaluate Your Business Before Writing a Check with Kim Lundberg (#69)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.If a lender or investor digs …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.If a lender or investor digs into your business today, what would they find? In this episode, we break down what lenders and investors actually look for before deploying capital, how to build a financial model that earns trust, and what separates the companies that scale from the ones that stall, with Kim Lundberg, director of tech and venture lending at IFO, Denmark's export and investment fund.Kim deploys high-risk, long-te…

Listen · 30:43 Watch Now
Communications Strategy And Brand Building For Business Owners With Joshua Altman (#68) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
Communications Strategy and Brand Building for Business Owners with Joshua Altman (#68)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most Small Businesses do not …

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Most small businesses do not have a communications strategy. They have scattered marketing, a logo, and a founder posting from a company account. In this episode, we break down how to build brand trust, create authentic content, and develop a real media presence with Joshua Altman, managing director of Beltway Media and a fractional chief communications officer who has been building his DC-based firm since 2014.Joshua started…

Listen · 27:53
How To Prepare Your Business To Sell: Pe Insider Secrets With Michelle Stuntz (#67) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
How to Prepare Your Business to Sell: PE Insider Secrets with Michelle Stuntz (#67)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.If your business cannot run w…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.If your business cannot run without you, a private equity buyer will price that risk right out of your valuation. In this episode, we break down how to remove key person risk, increase business value, and prepare your company to sell to private equity with Michelle Stuntz, founder of Stuntz Growth Consulting and former consulting leader at Deloitte, Korn Ferry, and ZRG Partners.Michelle has been on both sides of the table. Sh…

Listen · 31:30
Ai Business Model Design And The Zero-Human Company | Alistair Hofert (#66) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
AI Business Model Design and the Zero-Human Company | Alistair Hofert (#66)

In this episode, we sit down with Alistair Hofert, founder of Synapse Squared, to break down how business owners can build real AI strategy, redesign their business models around Technology, and futur…

In this episode, we …

In this episode, we sit down with Alistair Hofert, founder of Synapse Squared, to break down how business owners can build real AI strategy, redesign their business models around technology, and future-proof their companies before competitors do it for them.Alistair is a Senator at the World Business Angels Investment Forum, a member of the MIT Technology Review Global Panel and McKinsey Online Executive Panel, and one of the most globally connected voices at the intersection of AI adoption and enterprise value creation.We discuss:- How Alistair built a career spanning PricewaterhouseCoopers a…

Listen · 40:34
The Built Method: Reverse Engineer Your Exit Before It'S Too Late | Laurie Barkman (#65) &Raquo; 43831351 1749219460692 4382D68Dd4Ae
The BUILT Method: Reverse Engineer Your Exit Before It's Too Late | Laurie Barkman (#65)

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Exit Algorithms Episode #65 i…

Do you own a transpo…

Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Exit Algorithms Episode #65 is live and this one is packed! Laurie Barkman is a certified M&A advisor, certified exit planning advisor, former CEO of a $100M revenue business unit that was acquired by a global Fortune 50 company, and author of The Business Transition Handbook. She now runs Business Transition Sherpa and spends her days helping business owners build companies that can sell at any time, on their terms.Here is w…

Listen · 34:38