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Your customers are no longer Googling. They are asking ChatGPT, and the question is whether your business gets recommended. In this episode, we break down how to get discovered in AI search, build brand authority through digital PR, and earn the trust that gets you onto the short list, with Chris Panteli, founding partner of Linkify and founder of Total Authority.
Chris went from running a fish and chip shop to building one of the world’s largest PR agencies. He now helps companies get discovered inside AI-powered search engines through earned media and personal brand building.
We cover:
– What backlinks are and why earned media is the safest way to build search authority.
– Why you must put your founders and Experts forward, not faceless company entities.
– How LLMs recommend specific people, not just businesses, and what that means for you.
– What query fan-out is and how to create content for the way people actually search now.
– How to find the exact sources ChatGPT pulls from and get listed there.
– Why consistent information across every platform builds algorithmic trust.
– How to use inbound journalist requests like Harrow to land tier-one coverage.
– How Chris uses AI to analyze pitch data, with wins tied to replies sent within an hour.
– Chris’s tip: fix your About page first so people can see who is behind the business.
Connect with Chris through Linkify and grab his free cheat sheet at https://www.linkifi.io.Â
Ready to grow and plan your exit? Visit www.BizExitGrow.com.
Related episodes:
– Ep. 72: How to Build a Marketing Engine That Drives Revenue with Alan Gonsenhauser
– Ep. 68: Communications Strategy and Brand Building with Joshua Altman
00:00 Intro: Meet Chris Panteli of Linkify and Total Authority
00:50 From a fish and chip shop to building a global PR agency
03:11 What backlinks are and why they matter for discovery
05:07 How businesses get listed on big-name publications
06:18 What to audit when onboarding a new client
08:00 The biggest mistake: not putting your founders forward
10:32 How AI search is reshaping online visibility
12:57 Query fan-out and optimizing for how people really search
14:24 How to find the exact sources ChatGPT pulls from
16:52 Choosing the right social platforms for your audience
18:17 Why consistency across platforms builds AI trust
21:35 Using inbound journalist requests to land tier-one coverage
23:30 How Chris uses AI to analyze pitch data and operations
25:42 How to choose the right AI tools without shiny object syndrome
29:30 Chris’s tip: fix your About page first
#AISearch #SEO #DigitalPR #GenerativeEngineOptimization #BrandAuthority #EarnedMedia #ContentMarketing #PersonalBranding #AIinBusiness #ScaleSmarter #SellStronger #ExitAlgorithms #BusinessGrowth #SmallBusiness
