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One raw story can become a carousel, a blog post, a newsletter, and a funder update, if you build the right system.
In this episode, we break down how to use AI to create content at scale, why context beats clever prompts, and how small teams now operate like big ones, with Sivakumar Chellamuthu (Siva), CTO and co-founder of Poster Child.ai who previously built products at TikTok and Meta.
Siva helped build TikTok’s Photo Mode for hundreds of millions of users. He now applies that scale mindset to AI-powered storytelling and fundraising.
We cover:
– How Siva went from nonprofit work in India to TikTok and Meta to founding Poster Child.
– Why building a strong data layer matters more than wrapping an LLM around a workflow.
– How the same story should change for each channel, audience, and outcome.
– The eight content types every brand should rotate to keep a feed diverse.
– Why LinkedIn and Instagram serve very different audiences and goals.
– The biggest AI mistake: using it like a search engine with no context.
– How dynamic prompts, evals, and feedback loops improve output quality.
– Siva’s tip: build the rules once so one piece of raw content reaches many channels.
Check out Siva’s work at posterchild.ai !
Ready to grow and plan your exit? Visit www.BizExitGrow.com.
Related episodes:
– Ep. 73: How to Get Your Business Discovered in AI Search with Chris Panteli
– Ep. 72: How to Build a Marketing Engine That Drives Revenue with Alan Gonsenhauser
00:00 Intro: Meet Siva Chellamuthu of Poster Child.ai
01:07 From nonprofit work in India to TikTok and Meta
03:58 What zero-to-one problems look like at Poster Child
05:34 Lessons from TikTok and Meta on content and scale
07:25 Building the platform, the data layer, and early traction
09:34 How AI answers four practical content questions
12:11 What an effective social media campaign looks like
13:09 The biggest content mistakes nonprofits make
14:17 How Siva uses AI across the product and the team
16:49 Why context beats clever prompts
19:15 Siva’s tip: build the rules once, reach many channels
#AIContent #ContentMarketing #ContentAtScale #StorytellingForBusiness #ContentRepurposing #PromptEngineering #AIinBusiness #SocialMediaMarketing #ScaleSmarter #SellStronger #ExitAlgorithms #BusinessGrowth #SmallBusiness #StartupLessons
