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Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing exp…

Curious about how sm…

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from his latest book, "The Ultimate Guide to Small Group Personal Training." Vince reveals why small group training is a win-win for trainers and clients alike, offering financial benefits and unique advantages tailored to an older demographic. You’ll walk away with actionable strategies for creating a cohesive training environment that keeps clients comin…

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the F…

Imagine if your job …

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star for more than 20 years and now has a PR business focusing on food and dining.Now, at 60, Jill has a new passion: Powerlifting.Jill’s is the kind of story you need to be sharing with your prospects, clients, and communities. It’s relatable and inspiring. She says she feels, moves, and looks great, and she’s finding new confidence — even a little swagger, i…

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.My partner and …

I was at a little di…

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.My partner and I are in the fitness industry and I quickly realized that we were discussing things on a different level than our friends, more familiar, in shorthand. It reminded me that the messages about fitness over 50 are still unfamiliar to most people. I think about them so much that I forget that not everyone else does so, as well.It made me wonder if gym owners and others in health and fitness make the s…

Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Mentor, the visionary CEO of PhysMoto. Discover how a simple overhead squat assessment captured through your …

Unlock the secrets t…

Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Mentor, the visionary CEO of PhysMoto. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routines by measuring and enhancing mobility, stability, posture, and symmetry. Andrew enlightens us on the concept of movement as a vital sign and the paramount importance of addressing asymmetry to stave off injuries. This conversation is brimming with actionable insights for both fitness enthusiasts and professionals eager to maximize their potential and wel…

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things hav…

My grandmother, who …

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things have changed so much we might even need a new vocabulary to discuss communities for older people.But whatever we call them, they’re offering a more attractive environment for people to live later in life, with individual homes, nice amenities, and lots of fitness and recreation activities.What’s it like at one of these communities? Do they seem appealing to you? Well, that’s what we’re lookin…

Could targeting the over-50 demographic unlock unprecedented Growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness bra…

Could targeting the …

Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing from his recent presentation at the Functional Aging Summit, Jay delves into the challenges of feeling invisible in the fitness industry and how understanding your brand essence can be a game-changer. Learn how to clarify your identity and purpose, boldly communicate your message, and utilize multiple channels to engage your audience continuously.Jay also …

Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness Franchise. Ever wondered how pairing brain games with physical Exercise could stave off…

Unlock the secrets t…

Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness franchise. Ever wondered how pairing brain games with physical exercise could stave off dementia? In this engaging episode, we dive into the innovative world of Marbles Brain Body Fitness, the pioneering brain gym franchise focused on a brain-first model. Cody, a co-founder of the Functional Aging Institute, reveals how dual-task technologies and unique workout concepts can make fitness more accessible and effective in combating cognitive decline and dementia.Discover the fascinatin…

How old is too old?How late in life is TOO late in life to get fit, change your life, and improve your health?Or is the answer, it’s never too late? Well, these are the questions we’ll be coverin…

How old is too old?H…

How old is too old?How late in life is TOO late in life to get fit, change your life, and improve your health?Or is the answer, it’s never too late? Well, these are the questions we’ll be covering on this episode of Optimal Aging, where we discuss the business of exercise, healthy living and wellbeing for people 50 and over. Each week, we explore what healthy living means for millions of people in this lucrative, yet underserved market, with a focus on communications, content, and making powerful connections.Gwendolyn Bounds tackles this question head-on in her inspiring new book titled �…

On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart q…

On the last episode …

On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart questions and (I hope) useful replies.Do you wonder about posting on a blog?How often you should share on social media?And what about emails?Then, this is the session for you, as Dr. Dan Ritchie and I of FAI field questions from other fitness pros serving the over-50 market.Online ResourcesFunctional Aging SummitPrime Fit Content – Engage the over-50 market

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications ex…

This week's epi…

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50.There were quite a bit of questions after my presentation. I'm going to share the Q& A next week, but for now, I just want to give you this presentation. I also want to put in a plug for the Functional Aging Summit this July in Los Angeles, where Dan and Cody have invited me to present. If you have any interest i…

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now.When that comes to fitness over 50, health and wellbeing, the potential …

They say knowledge i…

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now.When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spectacular. We can carry real-time information on body composition, biomarkers, heart-rate variability, Sleep, Stress and more with us at all times. But how can we use this information to help people understand their bodies and longevity, and make better decisions about exercise, Diet and more?That’s what we’re addressing on this episode of Optimal Aging…

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible.So, I take a look back at a powerful conversation I ha…

Longevity is a trend…

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible.So, I take a look back at a powerful conversation I had with a frequent exerciser as she was turning 100. Toni Stahl passed away recently at 105, and she and other super-agers left us key lessons about how to be like them.One of them put it super-simply: "Keep moving, keep moving, keep moving."So, let's explore why longevity is having such a moment in the culture, and how fitness plays a key role.Online Links and ResourcesMy new course to motiva…

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM.Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he …

Ryan Carver learned …

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM.Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more emotional and follow the “hero’s journey” – with the client as the hero and him as the helper.They’re Luke Skywalker. He’s Obi-Wan Kenobi.I loved it when Ryan told me this – because this is a key point I make to gym owners about marketing: It’s not about you!Ryan recently doubled his gym’s space and is enjoying strong growth with his business. So, I a…

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy …

Remember Daisy Duke …

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy Duke, who was most famous for her short-short cutoff jeans, curvaceous figure, and legs that went down to Mexico.Like millions of households every Friday night, Amy Lang and her family would gather to watch the show and, on one of those nights, Amy’s father turned to her, pointed at the Daisy Duke on the TV, and said, "That’s the ideal figure for a woman."Amy was 14, a petite adolescent, and t…

Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even …

Fitness success is a…

Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal your attention or you'd rather just stay on the couch and forget about it.Aaron Hines, a gym owner from the Nashville area, who has been putting in the work month after month, year after year. communicating steadily with his prospects and clients, running a good business, networking both online and in real life, writing books and promoting them, all …

Nothing moves people like a story. More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just ta…

Nothing moves people…

Nothing moves people like a story. More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more. Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitness studio.Gary shared his story with me, which I then shared with my audience… and the beautiful way it circled back to him was profound.If you want to grow your audience and move them to join your club, you can’t talk about yourself all t…

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third.We …

Alloy Personal Train…

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third.We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, consistent customer experience.Nick and I really connect on the basics of content marketing. You have to let people know you want their business. It's that simple! And once they agree to try you out, then you have to deliver.I'm pro…

What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios?We’re about to find out, based on a couple of announcements from industry leaders in the last few months.…

What happens when th…

What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios?We’re about to find out, based on a couple of announcements from industry leaders in the last few months.And on this week’s episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Aging, the show for fitness leaders trying to grow businesses by reachin more people over 50. I’m your host, Jay Croft, of Prime Fit Content.And, if you’re like me, you might be wondering how a prescription medication like Ozempic or Wegovy to lo…