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The New Management Style Succeeds with Servant Leadership
A new breed of sales managers is succeeding by serving their salespeople. They put their salespeople first, and, in turn, their salespeople take care of their customers, resulting in long-term, successful sales. It’s called servant leadership. Even though it sounds like some touch-feely sales management fad, it’s helping sales managers across the nation transform sales teams from mediocre to exceptional. Our guest blog offers helpful insights for leaders desiring to succeed with their teams; read, ‘The new management style succeeds with servant leadership.’
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Management Style Succeeds with Servant Leadership
Image, Geralt, Pixabay
Essentially, the process is one in which the sales manager leads by serving, identifying sales reps’ needs, and meeting those needs. Servant sales managers seek sales reps’ input in decision-making and empower them to be independent yet accountable for their results. The sales servant leader is more of a partner in success than a traditional sales boss.
Having interviewed super-successful sales servant leaders in various industries, I found that team building is a key part of their effectiveness.
As I’ve discovered, actual team building is a discipline that gets salespeople working with each other and management to solve problems and improve sales results. The challenging part of sales teamwork is getting sales reps to cooperate rather than only compete against each other. It’s helping each other succeed rather than trying to outdo each other at all costs.
However, beware that sales team building is the most challenging part of the process. Jealousy and resentment tend to come more naturally than mutual support for peers, especially among competitive salespeople. It’s up to the servant leader to develop a culture of recognition and appreciation for each other. It invariably starts at the top and filters down. As one sales leader put it, “We’re all competitors. That’s part of being in sales. But when I win, I want to beat you at your best. We get to be the best by helping each other.”
The Six Benefits of Servant-led Teamwork:
1. Process Improvement
When salespeople work with each other and sales management as partners, they improve sales by sharing and implementing innovative ideas in all sales process phases, including product improvements, sales techniques, sales campaign implementation, competitive strategies, pricing, and many other procedures and policies.
2. Improved Morale
Sales reps who work together to support and develop each other in their daily sales activities are more effective with their results. In this context, teamwork is an incubator that provides salespeople with peer encouragement and development to do their jobs better.
3. Creating the Multiplier Effect
Two heads are better than one. The multiplier effect pertains to the work of all your salespeople together to improve each other’s success. The result is better sales for the whole team. And, of course, better bottom-line results for you, the sales manager.
4. Enhance Individual Performance
Salespeople in a team environment learn from each other better ways to sell. A sales team also adds an element of peer pressure and accountability that further amplifies sales potential.
5. Speeds Innovation
Salespeople working together can quickly identify and solve problems by sharing information and creating solutions.
NOTE: Max Cates provides our guest blog. For more insights, you can purchase his book, 4 Steps to Supercharged Sales Teams, on Amazon.
Conclusion: The New Management Style Succeeds with Servant Leadership
Finally, teamwork makes it easier for the manager. It gives sales managers more time to manage and removes the pressure of making all the decisions and designing all the sales programs. Collaboration among your sales team doesn’t mean competition shouldn’t exist. On the contrary, competition is good as long as it’s constructive. It becomes evident upon observing that it energizes and elevates sales efforts. The key is for the servant leader to regulate and shape the level of in-house competitiveness. Without the social lubricant of teamwork, too much competitiveness among your salespeople can be counterproductive.
For more Insights, Visit Elinor’s Amazon Author Page
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