Same Facts, Different Feelings: The Framing Effect in Hospitality
Learn how the framing effect shapes guest perception in restaurants and hospitality. Discover practical, brain-based language shifts that reduce friction, calm busy shifts, improve service recovery, and create memorable guest experiences—without changing policies or operations.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
