The Magic of Number Seven: Why Your Brain Loves It
Why does the number 7 show up everywhere—from menus to memory to decision-making? Discover the neuroscience behind the “magic number seven,” how working memory limits shape behavior, and why using 5–7 options reduces overwhelm, increases confidence, and drives better guest experiences. Perfect for leaders, educators, and hospitality professionals who want to design with the brain in mind.
After having spent 10 years teaching both big kids and little kids (elementary school and university), I began my neuroscience research journey to understand how the brain works and how to make it work better. I recognize that not everyone is as geeky as I am, but I believe most of us want to optimize brain function for as long as we can. Beyond my work, I live in Naples, Florida and enjoy anything in the sunshine.
