Your sales conversion rate is one of the easiest ways to track and improve your business’s revenue. It all starts with understanding your data and once you have it, you can make small incremental changes to improve your revenue and profit. Here are the 6 areas you should be looking to improve: 1. Your sales […]
There is a simple method to calculating your profit. Income – expenses = profit. Right, but there is so much more to that statement that you show know about. As such, what drives your profit? In my 3rd book, Boosting Business Profit, I talk about the pathway that you should be following to improve that […]
I just love this time of year, the NHL Stanley Cup playoffs are going strong, and the NBA playoffs are also going. It makes me think about how playoff time translates to businesses when they are in a position to close the deal. We’d all like to be the only contender in the game, but […]
Watching the coronation of King Charles III in England, makes me think about how leaders are seen inside of their own companies. England’s Monarchy is a symbol within their county and not really ruling over the country’s policies or government. How does the world see you as the founder or leader of your business/country? Are […]
As business owners, we sell our products and services but how we position them for sale is a whole other story. I’m talking about how to increase the average purchase price that your customer buys from you and I’m going to call it your shopping cart. This works for both service providers and product sellers. […]
After spending a week in paradise with one of my favorite mastermind groups, I thought I’d share a bit more about how this effective business tool can grow your revenue and the value of your business. The concept was coined in 1925 by author Napoleon Hill in his book ‘The Law of Success’, and described […]
Short-form video is everywhere! If you aren’t using video short-form to market your business, you are leaving tons of business on the table. Since video is quickly becoming the traditional way to introduce yourself to your potential audience, when done right, you can form a real connection with the person on the other side of […]
Since most buyers don’t buy on their first visit, it is in your best interest to capture their email address using an attractive lead magnet and use a pixel to be able to show your online ads to them in the future. Now that they’ve visited your site, it’s time to stay in front of […]
It’s kind of strange how many business owners don’t recognize the parts that form the profitability of their company. Many think it’s just revenue minus expenses. Well, it is that equation but profitability is so much more. Your accounting team looks at your balance sheet, and your statement of cash flow to build out your […]
Now that we roll forward into daylight savings time, we have reminders to change the batteries. Try not to waste time complaining about the lost hour, it’s really out of our control. Instead, I’d like to add another annual reminder to check in with your business and use this time wisely to make sure that […]
