By Corey C. Walker Why Every Small Business Needs an Email List (and How to Start One) In the modern business landscape, small businesses… Originally Published on https://www.themarketingspecialist.com/blog

By Corey C. Walker Artificial Intelligence (AI) is no longer a luxury reserved for big corporations—it’s a game-changer for small… Originally Published on https://www.themarketingspecialist.com/blog

By Corey C. Walker In 2025, Instagram Reels continue to be a powerful tool for creators looking to engage their audience. One growing trend is the use of Reels for vertical storytelling—creating mini-series that unfold over multiple episodes, capturing attention and building a loyal following. This approach leverages the mobile-first format to deliver immersive, dynamic […]

By Corey C. Walker As we enter 2025, Instagram’s algorithm has evolved, significantly affecting how users interact with content, particularly Reels. The platform has focused on improving the user experience and making it easier for people to discover content that matches their interests. In 2025, key updates have altered how Reels are prioritized, making creators […]

By Corey C. Walker Hey there, social media superstar! If you’ve been using Instagram for your business, you already know how powerful Reels can be for grabbing attention and boosting engagement. But guess what? In 2025, we’ve got a secret weapon to make your Reels game even stronger—Generative AI! Gone are the days of spending […]

By Corey C. Walker As we enter 2025, Instagram’s algorithm has evolved, significantly affecting how users interact with content, particularly Reels. The platform has focused on improving the user experience and making it easier for people to discover content that matches their interests. In 2025, key updates have altered how Reels are prioritized, making creators […]

By Corey C. Walker Meta is stepping up mobile video editing with Instagram Edits, launching in February 2025. This move comes as creators search for CapCut alternatives following its temporary removal due to the TikTok ban. While Meta has a history of strategic moves, like launching Reels after TikTok’s India ban, Instagram Edits aims to […]

By Corey C. Walker Creating engaging content on Instagram Reels requires careful attention, especially when using voiceovers and subtitles. These two elements can significantly enhance your videos, making them more accessible and impactful. Here’s how to use them effectively. The Power of Voiceovers Voiceovers bring your visuals to life, whether you’re explaining something, telling a […]

By Corey C. Walker Short-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos that grab attention quickly. Since these videos are often pushed […]

By Corey C. Walker As a solopreneur, you're the captain of your own ship. You're not just running a business; you're building a brand. To navigate the competitive landscape, you need a robust marketing strategy. Here are some key strategies to help you transition from side hustle to successful business: Define Your Brand Identity – Identify […]