In today’s episode, host Melanie Johnson sits down with Lena McDearmid, a powerhouse executive and culture advisor who has helped build multiple companies to billion-dollar valuations, including Green Sky and Moment. Now the founder of River, a cutting-edge culture advisory firm, Lena McDearmid dives into the often-misunderstood world of workplace culture, debunking the myth that perks and benefits define a company’s culture and emphasizing the importance of psychological safety and honest communication.
Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Marketing Agency. Companies dedicated to helping business owners of all sizes thrive in today's highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills. From local brick and mortar stores to online entities, to large international corporations, Jenn's years of experience and expertise has now helped hundreds of businesses become front-page news on major search engines. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their book, to build their business and brand.
