“Follow your passion” sounds nice on a Pinterest quote. Building an actual business from it? That’s the part nobody really talks about.
Whitney sits down with artist Lindsay Jeneman to talk about turning creative work into a real business, from painting pet portraits to landing international brand partnerships. They get into the messy middle of entrepreneurship: trusting yourself before there’s proof, Investing in your Growth, and figuring things out while you’re still building the plane midair.
This episode is a reminder that most successful businesses aren’t built from certainty. They’re built from consistency, smart risks, and deciding to take yourself seriously before everyone else does.
In This Episode, We Cover:
- Why creative businesses stay stuck in “side hustle mode”
- The role self-investment plays in business growth
- How creators attract bigger brand opportunities
- The difference between passion and strategy
- Learning to trust the process before the results show up
If you enjoyed this episode, subscribe, leave a review, and connect with Whitney Lee for more direct conversations about branding, business, and building something that actually lasts.
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Your Marketing Heroes Website
Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
