How Smart Businesses Use SMS & RCS to Drive More Revenue
🎯 Episode Summary
Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket.
In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth.
From compliance and customer trust to interactive rich messaging experiences, Amanda explains how small businesses can start using text messaging strategically without needing a large technical team.
Podcast: Profit With A Plan
Host: Marcia Riner, CEO of Infinite Profit®
Guest: Amanda McGuckin Hager, CMO & CRO of TrueDialog
Episode: EP346
Episode Topic: SMS & RCS Strategies for Today’s Small Businesses
Release Date: May 12, 2026
🎥 What You’ll Learn
• Why customers respond faster to texts than email or phone calls
• How SMS marketing improves customer engagement and conversions
• The difference between SMS, MMS, and RCS messaging
• Why RCS creates interactive customer experiences inside messaging
• Common text messaging mistakes businesses should avoid
• How small businesses can start using texting strategically
⏱️ Timestamp Highlights
[00:00] Why text messaging is becoming a business growth opportunity
[04:24] Why email and phone calls are losing effectiveness
[09:10] Real companies driving revenue through text messaging
[15:24] Text messaging mistakes that can damage your business
[23:35] What RCS messaging is and why it matters now
[33:05] Amanda’s best advice for getting started with texting
🔗 Guest Resources & Links
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in Finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.tcom
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