Dennis Lauscha carries one of the most demanding leadership portfolios in sports—President and CEO of the New Orleans Saints, the New Orleans Pelicans, and a wide network of Gayle Benson companies. Sitting down at the Saints training facility, Michelle Johnston and Dennis unpack what’s changing fastest in the NFL and NBA—and what leaders can learn from it. Dennis breaks down a major business reality fans don’t always see: how the shutdown of regional sports broadcast partners forced teams to rethink distribution, marketing, and the entire way games reach the public. The Saints and Pelicans responded by moving deeper into content creation and direct-to-consumer offerings—expanding visibility across Louisiana, Mississippi, Alabama, and the Florida panhandle, and reframing what “small market” even means. He and Michelle tackle the real tension leaders feel: calendars that don’t match values, the pressure professional sports can put on families, and the manager’s responsibility to set clear expectations and coach performance with honesty and respect.
CHAPTERS:
00:00 A capital gap across the Gulf South
00:36 Inside Dennis Lauscha’s role leading Saints, Pelicans, and Benson companies
01:41 The seismic shift: regional sports networks disappear
03:10 Becoming a content company: broadcasts, radio, and direct-to-consumer
05:52 Connection at scale: listening systems and “number one” fan experience
07:34 Kaizen in action: making every voice speak up in meetings
09:23 Psychological safety: bring the problem and a solution
11:42 Beyond Gen Z labels: explain the “why” and set people up to win
14:51 One life, one calendar: leadership pressure and work-Family balance
18:39 Why the Benson Leadership Academy exists
22:37 Leader vs. manager: art + science
25:28 Loyalty and trust as a talent strategy
26:42 The “it factor,” DEI, and widening the talent pipeline
30:06 Dennis’ career path: Loyola, CPA, and the Saints audit that changed everything
37:42 Leadership under Gayle Benson and the “double/triple bottom line”
42:45 Advice for breaking into pro sports: commitment, Growth, and opportunity
44:35 Closing and thanks
Special thanks to our friend Brian Wayy for the theme music this season!
Track Title: My Heart’s On Fire
Follow Michelle for more inspiring content:
Watch the podcast on YouTube: https://www.youtube.com/@TheSeismicShiftwithMichelle
LinkedIn: linkedin.com/in/michelle-johnston-0264b5b
Instagram: instagram.com/michellekjohnston
Website: https://michellekjohnston.com/
