Most people think PR equals press. More features, more visibility, problem solved. But if you don’t know what that coverage is actually supposed to do for your business, you’re just chasing headlines with no real strategy behind them.
Whitney gets into why PR only works when it’s tied to clear goals and how skipping that step leads to results that look impressive but don’t drive Growth. It comes down to asking better questions, getting aligned early, and building a strategy that supports the business, not just the ego.
In This Episode, We Cover:
- Why media coverage alone isn’t a strategy
- The key questions to ask before pitching anything
- How to align PR with real business goals
- Visibility vs. actual impact
If your PR efforts feel busy but not effective, this will reset how you think about it. Subscribe, leave a review, and connect with Whitney for more clear, no-BS business strategy.
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
