The media world doesn’t look the way it did even a few years ago. Independent publishers, niche newsletters, and direct audience connections are creating new opportunities for brands that know how to tell the right story.
Whitney sits down with Amy Cavanaugh, editor of American Weekender, to discuss building a Travel and food publication, growing an audience through platforms like Substack, and what businesses need to understand about earning meaningful media coverage in today’s landscape.
In This Episode, We Cover:
- How independent publishers are reshaping media
- Why Substack has become a powerful tool for audience Growth
- Common mistakes brands make when pitching media
- The value of authentic Relationships in building visibility
- How strong storytelling helps businesses stand out
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
