If you could only choose one marketing tactic to drive business success… what would it be?
In this episode, Whitney Lee breaks down the difference between marketing tactics vs. strategies before tackling a fun but powerful hypothetical: the single most impactful tactic a business can focus on. Her answer? Customer reviews.
Whitney explains why reviews are one of the most influential trust signals in today’s buying journey — often shaping decisions before a customer ever visits your website or walks through your door. She shares real-world examples of businesses thriving (even with imperfect marketing) simply because their reputation and reviews were strong.
You’ll also hear practical ways to encourage more customer feedback, how to naturally ask for reviews without feeling pushy, and why reputation management isn’t just a marketing task — it’s a Growth strategy.
If you’ve been chasing trends and wondering what actually moves the needle, this episode will help you refocus on one of the most powerful and often underutilized marketing tools you already have.
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
