If you’re building your business on social media alone… we need to talk.
In this episode, I sit down with email marketing expert Liz Wilcox to break down why your email list might be the most valuable asset you’re not prioritizing and how it can completely change the way you grow your business.
We dig into how email gives you direct access to your audience (without fighting algorithms), why engagement matters more than vanity metrics, and how one artist used a simple email list to increase ticket sales and negotiate stronger deals with venues and agents.
Whether you run a local business, a personal brand, or an online company, this conversation is all about turning your audience into a community you actually own and can communicate with anytime.
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Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
