Content creation isn’t just about posting pretty pictures or hitting “publish” — it’s about showing up, being real, and connecting with people who actually care.

In this episode of Brand Rescue, I sit down with Matt Stone, founder of Creator Mode, to talk about how he went from photography to Coaching business owners on creating authentic, vulnerable content that builds real connections. We dig into why traditional marketing tactics aren’t enough anymore, how fear often holds creators back, and why building a community of true fans matters more than chasing virality.

Matt shares how creating a system for content production can actually make the process less overwhelming, why authenticity drives long-term Growth, and how Personal Development and professional success are intertwined. If you’ve ever struggled with showing up on camera, doubted your story, or wondered how to connect with an audience that actually values you, this episode is packed with practical insights — and some hard truths — to help you step into your Creator Mode.

In this episode, we talk about:

• Why vulnerability is essential in content creation

• How to shift from traditional marketing to authentic storytelling

• Creating systems that make consistent content realistic

• Overcoming fear and showing up on camera

• Why building “true fans” beats chasing viral moments

• How personal growth and professional success are linked

• The importance of energy, connection, and trust in your content

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Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.