Here’s the deal: people don’t want to buy from faceless logos anymore—they want to buy from humans. In this episode, we’re breaking down why thought leadership isn’t just some fluffy buzzword, but the make-or-break factor for connecting with Millennials and Gen Z.
We’ll get into how to humanize your brand (without cringey corporate-speak), how to actually build trust in a world of nonstop scrolling, and why aligning your values with your audience isn’t optional anymore—it’s survival.
From hospitality to tech, Retail to Real Estate, this episode is your no-BS guide to making thought leadership work for your business.
———-
Connect with Whitney on Instagram
Connect with Whitney on LinkedIn
Your Marketing Heroes Website
Your Marketing Heroes on Instagram
Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.
With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.
She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.
Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.
