Dylan Huey’s journey in social media began in 2016 on Musical.ly, where he quickly built a loyal following by focusing on creating a supportive community rather than chasing viral content. His dedication to authenticity and using his platform to combat bullying resonated with his audience, setting him apart from other influencers. As his reach grew, Dylan shifted from content creation to managing other creators, including prominent names like Little Huddy, helping them navigate the evolving influencer marketing landscape.

Through his experiences, Dylan noticed the rise of mid-sized influencers—those with 50,000 to 150,000 followers—who were increasingly trusted by Gen Z for their relatability and authenticity. He also saw college students emerging as powerful influencers, with unique access to campus communities and the ability to shape trends. Dylan stressed that successful brand partnerships were built on alignment with creators’ values, emphasizing the importance of genuine connections over simply leveraging big followings.

Looking ahead, Dylan believes that AI tools will continue to enhance content creation, allowing influencers to produce high-quality material more efficiently while fostering deeper engagement. For brands looking to tap into this dynamic, especially within the college demographic, connect with REACH explore how collegiate creators can help connect with Gen Z audiences in meaningful ways.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.