I am a LinkedIn junkie, but unlike people with other addictions, I’m not looking for a 12-step program to cure me of my habit because I think LinkedIn is healthy for my business. Instead, what I’ve done is developed a six-step process that allows me to simplify content creation and improve the quality of the content I’m creating.

The six steps are easy.

Define your objective. Figure out why you’re really on LinkedIn and what you can realistically accomplish. Build out your profile and becoming someone people want to get to know.

Identify who your target audience really is and getting laser focused on putting messages out there that are relevant for them.

Spend the majority of my time engaging with the content that other people put out there, strategically connecting with other individuals.

And finally, when you do all those five things well, creating content is easy. 

Looking for a more detailed look at this process?   Watch the Video Now 

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com