Time is a precious commodity. If you had more of it, what would you prioritize? 

Today’s guest is Katie Brinkley, owner of social media agency Next Step Social Communications, host of the Rocky Mountain Marketing Podcast, and author of the Social Shift. Imagine being a social media expert who advocates for spending less time scrolling and more time living—Katie does just that! 

Katie shares her unique insights on finding abundance in business ownership. Her story is a powerful reminder to grant ourselves permission to step back and reassess our goals for a more fulfilling entrepreneurial journey. 

Podcasting was a game-changer for Katie, starting as a creative outlet and evolving into a strategic tool for business success. With over 300 episodes under her belt, she covers the trials and triumphs of maintaining a twice-weekly podcast while juggling other responsibilities. Learn how she mastered the art of batching content and outsourcing tasks to maintain quality and consistency, proving that podcasting can be more than just a hobby—it can be a formidable marketing tool. 

Unlocking Business Productivity  

(09:34) – Maximizing Business Success through Podcasting 

(20:14) – Intentional Networking to Grow Your Business 

(30:12) – Stepping into Self-Confidence 

(37:19) – Strategies for Efficient Content Creation 

“I started living my life with abundance when I gave myself the permission to not do all the things. I didn’t need to be the business owner that scaled seven figures in three years. I didn’t need to post on social media every day…I gave myself the permissions and everything changed.” – Katie Brinkley 

Connect with guest, Katie Brinkley:    

Website – Katie Brinkley  

Podcast – Rocky Mountain Marketing Podcast 

Instagram – Katie Brinkley 

LinkedIn – Katie Brinkley 

The Social Shift Book – https://www.katiebrinkley.com/book 

Connect with host, Virginia Elder:     

Website – Reaching Abundance    

Facebook – Podcast Abundance Business Page    

Instagram – Podcast Abundance    

LinkedIn – Virginia Elder    

YouTube – @ReachingAbundance    

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.   

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.