It takes more than a few episodes to attract a large audience and more than just posting on social media to get the word out about your podcast. If you’ve been podcasting for a short while and aren’t feeling the love or thought you’d be reading more people by now, this episode is for you.  

Learn about the three pillars of podcast growth and take the self-audit questionnaire to discover where your biggest gaps are. With that information, you can lean into the specific tactics explained in that category to grow your online presence.  

Perhaps it wont surprise you to find that growing a podcast is very similar to growing a business. You need to be findable, to provide  a product (content) people WANT from you, and you need to be taking intentional steps to expose your business/show to new people multiple times each month.  

Effective Strategies to Enhance Your Podcast’s Visibility   

• A well-optimized website featuring your show 

• Topics your listeners crave with episode titles containing phrases they’d actually search for 

• “Networking” in the podcast world by featuring guests and being a guest 

• Attending online summits, in-person conferences, and similar events where your ideal client/listener is also in attendance 

• Post on social media based on the way your target listener consumes social media 

Which of the three areas should you focus on first? Content, Visibility, or Networking?  

Take the self-assessment inside this episode to find out OR book a podcast audit with me here and I’ll provide customized tips toward growth just for your brand. 

Podcast Audit: https://book.stripe.com/eVa7tkfWq56W7FC6oy 

My preferred guest matching networks:  

https://podcastguests.com/join/ 

https://www.joinpodmatch.com/podcastabundance 

To ensure your show is REALLY listed everywhere, follow the directions here:  

https://podnews.net/article/all-the-podcast-directories 

Connect with Virginia Elder: 

Instagram: https://www.instagram.com/podcastabundance 

LinkedIn: Virginia Elder –  https://www.linkedin.com/in/virginiaelder/ 

YouTube:  https://www.youtube.com/@ReachingAbundance 

Are you getting the Podcast Abundance Weekly Newsletter? If not, you’re missing out on podcasting guidance, online marketing tips, and free resources to help grow your business. Join at podcastabundance.com 

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with me. (https://podcastabundance.zohobookings.com/#/Discovery) 

If you run a 6 or 7-figure business and use your podcast as a marketing arm for your business, apply to be a guest on the show! (https://reachingabundance.com/guest/) 

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.