What if your business could achieve extraordinary media coverage through the power of press releases? In this business-building episode, host Nicole Jansen sits down with Mickie Kennedy, the insightful founder of eReleases, to explore the lucrative world of press releases. Mickie is a trailblazer in the PR industry, with a unique approach that combines strategic storytelling and data-driven insights, enabling small businesses, startups and authors to capture significant media attention, improve their SEO rankings, and drive sales.

Throughout the conversation, Mickie shares expert tips on how to create impactful press releases, from leveraging survey data to crafting compelling narratives. Discover the strategies behind his successful PR campaigns and learn how you can implement these techniques to make your business stand out in the media landscape.

What We Discuss in This Episode

• Creating impactful press releases that resonate with the media.
• Strategically using surveys to generate media attention.
• Crafting compelling narratives with data-driven insights.
• The significance of meaningful, targeted press releases.
• Key components of a successful PR campaign.
• The role of eReleases in supporting businesses with press release services.
• Utilizing storytelling and a contrarian approach in PR.
• Case studies showcasing the success of strategic press releases.
• The importance of third-party credibility and earned media.
• Actionable steps to implement press release strategies for quick wins.

Podcast Highlights

0:00 – An introduction to press releases.

03:24 – The power of press releases in gaining media attention.

06:15 – Using surveys to create compelling press releases.

10:45 – Essential elements of a successful press release.

14:13 – How strategic press releases boost SEO rankings.

17:35 – Building a comprehensive PR campaign with eReleases.

21:21 – Real-world success stories from effective press releases.

27:08 – Incorporating storytelling to captivate media and audience.

30:40 – The contrarian approach: Differentiating in the media.

34:15 – Tips and advice for implementing press release strategies.

Favorite Quotes

On the Power of Press Releases: “A highly targeted and data-driven press release can drive remarkable media coverage, bringing valuable credibility and visibility to your business.”

On Storytelling in PR: “Using compelling narratives and addressing industry challenges can make your press releases resonate more deeply with journalists and their audiences.”

Join us for an enlightening conversation with Mickie Kennedy as we explore the essential strategies behind effective press releases, the role of storytelling, and how to strategically gain media attention to elevate your business.

Episode Resources and Show Notes: https://leadersoftransformation.com/podcast/business/504-elevate-your-pr-with-e-releases-with-mickie-kennedy

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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Nicole Jansen Leadership Coach

As a transformational leadership coach, strategic business advisor, and podcast host, my passion is developing aspiring leaders and helping good leaders become great. This world needs more great leaders, who live and lead themselves well, and who uplift and empower others to do the same. Leaders who make this world a better place for everyone.

It begins with you and me - living on purpose, expanding our vision and beliefs, and inspiring positive change in our circles of influence. If you enjoy intelligent conversations, I invite you to check out my Leaders of Transformation Podcast where I interview extraordinary difference makers and world changers every week. Currently we have over 475 episodes and are honored to be in the top 1.5% podcast globally reaching listeners in over 140 countries. Hope to see you there!