Episode 93: Melanie Herschorn & Her Book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
- Episode 93: Melanie Herschorn & Her Book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success John M Jaramillo 1:06:59
Episode 93: Melanie Herschorn & Her Book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
ABOUT MELANIE
Melanie wants to help you step into your spotlight as an authority. A publisher and book marketing expert for business owners, consultants, professionals and speakers worldwide, she’s on a mission to empower authors to share their message with the world. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print, and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book. Her new book, Make a Big Impact with Your Book, is available now.
CONVERSATION HIGHLIGHTS
- “It’s like a drug, and I was addicted”
- The power of looking back at everything you’ve done and what brought you joy to move forward.
- What feeling like your voice didn’t matter then can mean for your voice today. “I always wondered what was wrong with me.”
- The importance of what’s happening now (as opposed to fiction).
- Intention is nothing without tactical execution when it comes to messaging.
- The reminder of coming back to something to bolster its messaging and credibility.
- Where is the enjoyment in your journey?
The MAIN QUESTION underlying my conversation with Melanie is, How are you telling and empowering YOUR story? Are you telling it at all, or have you given up?
FIND MELANIE
- LinkedIn: https://www.linkedin.com/in/melanie-herschorn/
- Website:
https://vipbookmarketing.com/ - Facebook:
https://www.facebook.com/melherschorn
LinkedIn – Full Podcast Article: https://www.linkedin.com/pulse/episode-93-melanie-herschorn-make-big-impact-your-john-m–ktzae/?trackingId=dukN9pJiRcWmw52F8mxlKg%3D%3D
VIDEO TIME STAMP
00:00 – Guest – Melanie Herschorn
00:49- Introduction & Bio
02:55 – Who are you today? Can you provide more information about your work?
07:34- While in the field of publishing, what kind of shifts have you seen in the industry?
10:44- How did your path into your career look like, and what did it look like up until now?
17:52- What was it that drew you to journalism and telling other people’s stories?
21:53 – Does it make sense from who you were as a child that this is what you would be doing in your career?
29:14- What does leadership mean to you?
30:06- Can you introduce us to the book we’re discussing?
33:20- Can you provide a general overview of the book?
43:48- A breakdown of the chapters in the book.
51:20 – Is there a certain part of the book that resonates most with people?
53:33 – Takeaways from a toxic
relationship
56:30 – What’s changed in you as a result
of writing this book?
57:38- What book has inspired you?
01:00:54 – What’s next for your writing?
01:02:39- What are you up to these days? (A way for guests to share and market their projects and work.)
This series has become my Masterclass In Humanity.
I’d love for you to join me and see what you take away from these conversations.
Learn more about The Book Leads and listen to past episodes:
- Watch on YouTube
- Listen on Spotify
- Listen on Google Podcasts
- Listen on Apple Podcasts
- Read About The Book Leads – Blog Post
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