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September 28th, 2011

#54 Exercise Your Marketing Muscle

  1. #54 Exercise Your Marketing Muscle Lorraine Ball 29:07

While the rules for stellar marketing apply to all industries, there are nuances. And some tactics simply work better in certain industries. Join Roundpeg today as we look at marketing and social media tactics in the  fitness industry.  Even if you missed the live conversation, you can listen to the perspectives of two fitness marketing Experts Drew Larison and Marcia

About our guests:  People say business isn’t personal. Drew Larison says those people are wrong. Business should be the most personal thing in the world, and with today’s Technology there is no reason not to treat it that way. Drew is Internet Marketing Manager at Kokomo Auto World and co-founder of Kokomo Social Media. Follow him @MrDrewLarison  

Marcia Erne is an ACE Certified personal trainer and group fitness instructor. She is co-owner of KnowSweat Workouts, a fitness development company. Along with participating in and teaching Tae-Robics, a high energy kickboxing workout, Marcia and her partners conduct KickStart, a weight loss motivation exercise Education class. She also trains in boxing and Sport Karate. Marcia is also a kindergarten teacher, and has developed KidFit, a workout for children that includes cardio, strength training, and stretching. Follow her @MarciaErne, or visit her at www.marciaerne.com.

LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com