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When I invited Caio Buchalla, CEO of OVE Touch & Go, onto this episode of Superpowers for Good, I knew we were in for a treat. Caio is pioneering a breakthrough Technology that allows users to link their bank accounts and credit cards to their fingerprints, making payments as simple as a touch.

Caio shared how his idea came from a real-life frustration. He was on a run in San Francisco and couldn’t buy coconut water because he didn’t have his wallet, phone, or watch. This led him to question why we rely on external tools to authorize payments and how to create a more secure, fraud-resistant system.

OVE Touch & Go aims to solve these problems using fingerprint technology, offering both convenience and Security. “We use a sensor called capacitive technology, which is the one the iPhone used to have… And also, we are moving to another technology called ultrasonic fingerprint technology that… doesn’t matter if your finger is dirty, wet with oil. It doesn’t matter,” Caio explained.

The company is now raising capital through a Crowdfunding campaign on StartEngine. As Caio noted, “It’s a very democratic way of investment… And it’s a proof of concept to people Investing.” This innovative approach could be a game-changer for the future of payments.

The vision Caio shared is compelling. Imagine walking into a store, selecting your items, and paying effortlessly with just a touch. OVE Touch & Go is bringing that future closer than we might think.

tl;dr:

• Inspiration for Innovation: Caio Buchalla, CEO of OVE Touch & Go, was inspired to create a fingerprint-based payment system after experiencing the inconvenience of being unable to buy coconut water during a run without his phone, wallet, or watch.

• Secure and Simple Payments: The technology developed by OVE Touch & Go allows users to link their bank accounts and credit cards to their fingerprints. This simplifies transactions and enhances security, reducing the risks associated with traditional payment methods.

• Advanced Fingerprint Technology: To address challenges like dirty or altered fingerprints, the company uses advanced sensors, including capacitive and ultrasonic fingerprint technologies, ensuring reliable identification under various conditions.

• User Convenience and Rewards: OVE Touch & Go offers a feature called “OneTouch AI” that intelligently selects the best credit card for each transaction, maximizing rewards for users without requiring them to keep track of complex points programs.

• Crowdfunding for Growth: The company is currently raising capital through a regulated investment crowdfunding campaign on StartEngine. This provides a democratic way for individuals to support and invest in the company’s vision for a simpler, more secure payment system.

How to Develop Seeing Simplicity As a Superpower

Caio’s superpower is his ability to see the simplicity in complex situations. He believes the world is too crowded with information and noise, and he has honed the skill of cutting through that clutter to find simple, elegant solutions. This approach helps him develop products and services that align with the minimalist Lifestyle many people are beginning to seek.

Caio shared a story from his childhood in Brazil that exemplifies his superpower. At 13, he had the simple yet profound idea to collect donations for planting trees in the Amazon rainforest, promoting sustainability. Later in life, he applied this same principle of simplicity to his decision-making process. For instance, when he decided to pursue his master’s degree in the U.S., he didn’t overthink it. He simply applied, got accepted, and moved forward without hesitation.

Tips for Developing the Superpower:

1. Look for Crowded Spaces: Identify areas in your life or work that feel overcrowded with information or processes. Ask yourself if there’s a simpler, more efficient way to achieve the same goal.

2. Take the First Step: Don’t overthink decisions. When you have an idea, act on it rather than dwelling on it. “One day or day one—you decide,” as Caio puts it.

3. Practice Deep Thinking: Spend time contemplating problems deeply to uncover their simplest solutions. Often, simplicity is not immediately obvious and requires deliberate exploration.

4. Focus on the User Experience: Consider how people naturally want to live their lives. Develop solutions that make things effortless and free people from unnecessary complexities.

By following Caio Buchalla’s example and advice, you can make seeing simplicity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.

Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!

Guest Profile

Caio Buchalla (he/him):

CEO, OVE Touch & Go

About OVE Touch & Go: OVE Touch & Go is a fintech company offering the first cloud-based fingerprint payment system, integrating AI for secure, touch-based transactions. Co-founded by and Caio Buchalla and Daniel Cafiero, OVE allows users to link credit cards to their fingerprints, enabling seamless payments while its feature OneTouch AI optimizes credit card points & rewards, and enhances fraud prevention. The system is backed by granted patents and partnered with Green Payments (POS).

Website: www.ovetouchngo.com

Instagram Handle: @ovetouchngo

Other URL: startengine.com/offering/ove-touch-and-go

Biographical Information: Caio Buchalla is the visionary cofounder, CEO, and board member of OVE Touch & Go. Leading OVE since 2021, he raised over $500K in pre-seed funding and secured multiple US patents. With a background as an Investment Director at Bay Angels and Business Analyst at Citi, Caio’s fintech expertise drives OVE’s mission to revolutionize biometric payments. 

Linkedin: linkedin.com/in/caiobuchalla/

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Upcoming SuperCrowd Event Calendar

If a location is not noted, the events below are virtual.

• Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.

• SuperCrowdHour, September 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At September’s webinar, Devin Thorpe will provide an in-depth answer to the question, “Can I Beat the Stock Market with Impact Crowdfund Investments?” Free to attend.

• SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising Money from the crowd. Attend your first meeting free! 

• Superpowers for Good Live Pitch, September 25, 2024. The Live Pitch will stream simultaneously to the e360tv network, Facebook, Linkedin, YouTube and Superpowers for Good. We hope for an audience of thousands! Watch the pitch and invest in the best!

Community Event Calendar

• Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET – Click on Events

• Community Revitalization, Thursdays, 10:00 AM Eastern.

• SEC – CfPA Webinar, September 17, 2024, at 11:00 AM Eastern.

• Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.

• Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 – November 19, 2023.

• Power Your Passion: Funding Social Enterprises Through Crowdfunding, September 19, with Paul Lovejoy, Logan Fahey, Eve Picker and Devin Thorpe.

• Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.

• Investment Week 24, October 19-20, 2024, Los Angeles. 

• Crowdfunding Professional Association, Summit in DC, October 22-23

• Asheville Neighborhood Economics, November 12-13.

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Originally Published on https://www.superpowers4good.com/

Devin Thorpe Champion of Social Good

Devin is the CEO of The Super Crowd, Inc., a public benefit corporation helping diverse founders and social entrepreneurs raise capital via impact crowdfunding. He is also a bestselling author who calls himself a champion of social good. His most recent book, How to Make Money with Impact Crowdfunding, is an investment guide for everyone. He has produced about 1,500 episodes of his show featuring luminary change agents, including Bill Gates. His books—read over 1 million times—help people do more good. He has helped nonprofits raise millions of dollars via crowdfunding. He draws on his experience as an investment banker, CFO, treasurer and U.S. Senate staffer. He earned an MBA at Cornell. Frequently finding himself on airplanes, Devin is grateful to be middle-seat-sized.