Understanding your ideal customer is the bedrock of successful marketing. Your ideal customer represents those most likely to value your offerings, resonate with your brand, and engage with your business. In this concise guide, we’ll explore the importance of grasping your ideal customer and offer actionable steps to achieve this crucial understanding. Defining Your Ideal […]
In the world of business, there’s an undeniable truth that often goes unnoticed: the owner, the visionary, the driving force behind the company, can also be the very bottleneck that restricts its growth. It’s a paradoxical concept that deserves a closer look, as it holds the key to unlocking untapped potential and skyrocketing profitability. As […]
Life as a small business owner: What happens when you email 200 connections asking if there are opportunities to collaborate? Somedays, running a business makes me feel like this giant fish in a sink In many ways the current market feels like there is a recession without there being a recession. It’s been 4 years since […]
In the dynamic world of business, the beliefs held by your potential customers can be the linchpin of their purchasing decisions. To skyrocket your conversions and sales, it’s essential to master the art of shifting these beliefs strategically. Know Your Ideal Customer Before delving into the realm of transforming buyer beliefs, you must have a […]
This picture either makes you smile or your brain to melt :/ This is a reprint of a classic blog that I wrote in May 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of […]
In today’s fast-paced and ever-evolving business landscape, the success of any organization hinges on the enthusiasm and commitment of its employees. However, recent findings from the Gallup survey on employee engagement reveal a concerning trend – a significant portion of the workforce is disengaged. This poses a formidable challenge for businesses looking to thrive in […]
In today’s ever-evolving business landscape, expansion is often the key to growth and sustainability. For your business, it might be time to explore new horizons and diversify your revenue streams. This blog will delve into three crucial points on successfully entering a new market. 1. Market Research is Key Expanding into a new market requires […]
I once lost my wallet, phone and keys when upside down on a roller-coaster This is a reprint of a classic blog that I wrote in May 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first […]
In the world of business, progress is often synonymous with evolution. Just as nature goes through cycles of growth, so too must our enterprises undergo transformations to stay relevant and profitable. One of the most effective ways to initiate this transformative process is by metaphorically “cleaning house.” By reassessing, decluttering, and streamlining your business operations, […]
Selling a business is a significant milestone that demands careful planning and preparation. While many entrepreneurs only consider getting their business sale-ready when they are ready to exit, it is essential to start this process years in advance. Taking proactive steps to enhance the value and marketability of your business can lead to a smoother […]
